More and more dental professionals are
coming to realize the tremendous importance of a good dental
website marketing campaign. The truth is, the better and more appealing
your website is, the stronger your presence will be online and the more clients
you are likely to get. Most dentists have a website and a blog updated on a
regular basis, but they neglect the “About Us,” “Contact Us” or “Our Services”
pages, thinking that they are not so important. However, according to Google,
these static content pages are extremely important for both ranking high in
search results and providing a good value to the final customer. A
professionally created and optimized dental website needs to have both static
and sticky content.
Static
Websites: The Most Important Part of a Complete Website Optimization Process
A static website has each separate page
stored in a single file containing all HTML code. In other words, if you have
50 pages on your website, there will be 50 separate files uploaded on the
server. Some of the benefits of a static website include no separate web
hosting server, no advanced programming or web design skill required, and faster
loading time.
Static content is not part of a
category or section, but an independent, stand-alone page. A static
content page can be easily created, edited, updated or deleted right on the
hosting
platform. Static content is extremely important for your dental website,
because they are where you present your services, offers, and tell your
potential clients how to find you. If those pages are not well created, your
website visitors will not waste their precious time looking for clues on how to
find you. Instead, they might go to another dental website that looks better
and presents all the information needed in a simple, straightforward manner.
Sticky
Content for an Improved Website Optimization
The term “sticky content” refers to
attracting your potential visitors into “sticking” to your website. In other
words, you have to get their attention in order to make them spend more than 7
seconds on your website. Otherwise, you might lose them forever.
Sticky
content makes sure your customers keep coming back. Some of the best types
of sticky content include unique articles, fresh data, factual statistics,
up-to-date information, reviews, feeds, contests, creative graphics and visual
animations. In the modern world we live in, visibility equals credibility, so
the more visible you become using sticky content, the more credibility you will
gain among potential customers.
A good example of sticky content for
your dental website includes polls and competitions. You can place a few polls
and statistics related to dental surgeries or number of people searching for a
dentist online. You can start a competition and offer a free consultation as a
prize. The possibilities are endless.
Sticky content goes hand in hand with
static content. The landing page and the blog has to be connected to the main
website, which in turn has to be connected to all the accounts on social
network platforms, such as Pinterest, Facebook, YouTube, Twitter, LinkedIn and
Reddit.
A well-optimized dental
website needs to have both static and sticky content in order to attract a
steady flow of clients. Make the most out of sticky and static site content in
order to get an edge in your niche and stay on top of your competition.
Contact
Website Optimization to learn more about sticky and static content for your
website.
Website Optimization
3134 SUNNYWOOD DR
ANN ARBOR, MI 48103
Phone: (877) 748-3678
Fax: (734) 661-1331
http://www.websiteoptimization.com/
https://plus.google.com/108123505155721216764/
3134 SUNNYWOOD DR
ANN ARBOR, MI 48103
Phone: (877) 748-3678
Fax: (734) 661-1331
http://www.websiteoptimization.com/
https://plus.google.com/108123505155721216764/
