Google relies on a multitude of factors
to determine search engine results. Typically, these factors are related to on-page
content (such as site URL, the text, headers and titles, etc.) or on metrics
that determine the authenticity of the website in question (quality and number
of inbound links, age of domain). However, in 2010, Google started using one
more factor to compute search results – the speed with which users can view the
content. And with the growth of the number of mobile devices being used to
access the internet, Google also wants its users to experience the full
richness of the web by rewarding websites
with fast, mobile-friendly designs.
In, August 2013, Google's head of
Search Spam and Quality, Matt Cutts, announced that poor mobile site
performance had also been added to the demotion
factors for search rankings. This is because Google’s
mobile queries were projected to surpass the desktop/PC counterparts by the end
of 2014.
Google’s page speed tool has been
updated to help analyze mobile site speed, and a few guidelines have been
provided on how to make a website mobile fast. On their official blog, apart
from slow page speed Google mentioned a few other common problems users
experience when accessing sites from mobile platforms. These include: smartphone
only errors (404
for smartphones); irrelevant cross linking; and unplayable
videos.
How
to Make Your Mobile Website Fast
As may well know, 80 percent of the
time it takes to display a webpage is shared between performing client side
processing and downloading and loading resources like script file, images and
style sheets. To improve performance, the three main web speed optimization
strategies that can be used to improve performance are:
1. Reducing the volume of HTTP requests
needed to fetch resources for each page – To avoid a dramatic increase in
latency, it is a good idea to reduce the number of times your website or
application must make a round-trip request to your server. Due to socket and
TCP behavior, single large objects tend to load faster that many smaller ones.
2. Reduce the size of the payload
required to fulfill each HTTP request – reduce
image dimensions and consider using compression and
minification. Compression technologies such as Gzip can reduce text based
responses such as XML, HTML, CSS, JSON, and JavaScript by over 80 percent.
3. Optimize client side script
execution and processing priorities - minimize your use of JavaScript and
implement smart preloading that adapts to the type of network connect used.
But mobile web optimization does not
mean that you have to design a website dedicated to mobile devices rather,
design a website that performs well when accessed from all devices – from tiny
phones to huge living room screens. A responsive website is one that responds
according to the screen resolution and processing capacity of the device used
to access it by morphing the content into a mobile-friendly format. Ideally, a
responsive website should be designed using the “mobile first” rule, with the
mobile layout designed first and the PC/desktop layout coming second.
As you aspire to increase the number of
users visiting your website, put responsive web design high on your list so as
to be able to reach consumer via the tablets, cell phones, PCs, and TVS. Once
you get your technology right, turn your effort to creating
great website content for your new users.
Contact
Website Optimization to learn more about optimizing your
website for mobile devices.
Website Optimization
3134 SUNNYWOOD DR
ANN ARBOR, MI 48103
Phone: (877) 748-3678
Fax: (734) 661-1331
http://www.websiteoptimization.com/
https://plus.google.com/108123505155721216764/
3134 SUNNYWOOD DR
ANN ARBOR, MI 48103
Phone: (877) 748-3678
Fax: (734) 661-1331
http://www.websiteoptimization.com/
https://plus.google.com/108123505155721216764/
No comments:
Post a Comment