A study conducted by BrightLocal
on consumer behavior revealed an increased number of local searches over the
past few years, in addition to the types of businesses being searched for. The
findings revealed that 35% of the participants had conducted a local search to
find dentists operating in their region within the past 12 months, which is a
significant increase compared to 2012.
Considering that potential patients are
progressively using the internet to find local businesses, dental professionals
should take advantage of the opportunity to market
their websites for better search engine rankings.
Importance
of Dental Website Marketing
Placing your customized business
website on the internet is just your first step to bringing in new clients.
Studies show that 80% of business websites are found via search engines. When
you use your favorite search engine to find businesses in your region, you will
be presented with a multitude of options to choose from. Similarly, your
prospective clients will be presented with a long list of dentists who can
assist them.
Unfortunately, most people believe that
the search results listed at the beginning of the return results are more
credible than the others. While this perception does not necessarily mean that
these websites are better, your business has a greater chance of attracting
prospective clients if it is listed among the first results for a local search.
So how can you get your
business to show among the top results of the first page?
Search
Engine Optimization in Dentist Website Marketing
The key to getting
your dental practice listed in search engine results is search engine
optimization or SEO. Marketing experts suggest that the Google, Microsoft Bing,
and Yahoo drive up to 95% of search engine traffic, which implies that you need
to configure your keyword or keyword phrase in a manner that the algorithms
used by these search engines can easily pick up on your dental web content. The
process of dental marketing employs two SEO strategies: off-site and
on-site.
On-site SEO strategies focus on
ensuring that you have relevant page content. One of the criteria used in
search engine ranking is relevance of content to the search, which implies that
pages with the most relevant content will be ranked higher in search results.
This is achieved by using the right keywords in your content in strategic
places. The other on-site
criterion is site architecture. If your dental website has a lot of flash
and limited wordings, then it is hard for the engine to find your content and
show it in search engines.
The primary off-site strategy that is
necessary for dentist website SEO marketing is backlinking. You can boost your
site’s ranking by getting relevant websites to add links to various pages on
your dental website. The more trusted the websites are, the higher your search
engine ranking will be.
Is
SEO Dental Marketing Right for You?
SEO is beneficial for every dentist who
wants to attain both short- and long-term goals of a dentist website marketing
campaign. SEO is a continuous process that requires you to give the search
engine continuous relevant information in exchange for good ratings and
consistent new online clients. Learn more about professional
internet dental marketing services by contacting Website
Optimization.
Website Optimization
3134 SUNNYWOOD DR
ANN ARBOR, MI 48103
Phone: (877) 748-3678
Fax: (734) 661-1331
