Optimize Your Website Speed and Conversion Rate

Within today’s ever-growing and developing digital age, it is not surprising to find a website for almost every consumer need. Whether you're providing a service or selling a product, having a website to reach your consumer base is vital. And when an individual visits your webpage, you will want their user experience to be the best possible and hopefully lead to a conversion. Here's how:

10 Tips for a Sticky Website

What an amazing feeling is to land on a stellar website that is rich with content that literally jumps out at you. Having a sticky website is definitely any webmaster’s dream, because it means the website is more attractive and more appealing to the user. Some of the benefits of having a sticky website are: creation of one-to-one personalized relationships, increased performance through feedback, more social sharing, more time spent on the website and more conversions.

Here are 10 simple tips to make your website super sticky:

Understanding the Robots.txt File Impact on Website Optimization

It's funny how the success (or failure) of a website depends heavily on just one seemingly insignificant document – the robots.txt file. Seasoned marketers have long been using and optimizing it for their online marketing and search engine optimization efforts, but many newbie webmasters don't seem to fully realize its potential. Heck, some don't even know what the file is for!

3 Benefits of Proper Text Formatting for SEO

Understanding the importance of properly optimizing website content is critical to developing an effective SEO strategy that can generate more leads and increase conversions. While the quality of the content is essential to keeping readers engaged, showcasing professionalism, and ranking higher within search engine result pages, the formatting is an important part of the publication process that makes your content more readable. Check out the benefits of proper text formatting below.

Where to Place Keywords for On-Page SEO

Knowing the best places to put your search engine optimization (SEO) keywords is one of the most critical factors in website optimization. There are a number of ways to use keywords on your site to enhance website speed optimization but, for the purposes of this post, we will focus on just three of the best places to put your primary keywords.

Why Fresh Content is Necessary for Successful Website Optimization

The importance of fresh content in boosting website speed optimization cannot be overstated. Since 2003, when Google first filed a patent to score content based on its freshness, the degree of freshness of a piece of web content has become a key search engine ranking factor. Google scores web content based on its freshness, a trend that continues to shape the road-map of the path the search giant intends to take for many years to come.

The Truth About the SEO Potential of .edu Domains

In recent years, search engine ranking has become a crucial part of operating a website or a blog, particularly for commercial websites. Good rankings on search engine results pages are achieved through search engine optimization (SEO). One very important aspect of SEO is backlinking – when a website attempts to have its site linked to by other high-quality websites.

Search Phrases and Increased Site Visibility

Site visibility is an important component of online marketing, for web-based businesses as well as traditional, brick-and-mortar operations that want to expand their customer base. One of the main reasons why websites have to optimize with enhanced navigability, useful content, and eye-catching graphics is so that more users are directed to the site through user interaction. The site will gain favorable rankings by search engines and increase its site exposure, which could bring in more customers and increase sales and profits.

Web Traffic is Not the Same as Conversion

Traffic to your website has increased and clever use of keywords has enhanced the relevance of the content… but you're still not quite where you need to be. Perhaps it's because you haven't put into place a strategy for optimizing your site’s landing pages for conversions (i.e. conversion rate optimization or CRO). In the absence of CRO, the hours invested website optimization efforts are wasted time. Traffic and conversion cannot be equated. Search engine optimization drives traffic and CRO improves site performance.

Search Engine Optimization: What strategy can get you the results you want?

When both are essential for high page ranks, offsite and onsite search engine optimization need not turn into competing strategies. A first-class website will eliminate the need to constantly fret over the next Google or Bing algorithm change… and it will be a huge crowd puller, too.

Hashtag Optimization: The New Strategy in Website Optimization

If you are on any social media site, then you've surely had your fill of the #hashtag. Twitter, Instagram, Facebook, Pinterest, Tumblr, and just about every other popular social media platform allow their users to use hashtags to identify and categorize content, and conversely, to look for trending content tagged with the hashtags they seek. In fact, the Oxford English Dictionary has recently added an entry dedicated to the word “hashtag” now because the hashtag is already shaking up the way web marketing works. 

  

Implied Links and Brand Mentions Are the Future of Link Building

Filed in March of 2014, the new Google new patent that’s tied to Panda algorithm has caused quite a stir in SEO and SEM circles. SEO experts everywhere have been trying to determine its implications for the companies trying to boost their search engine rankings. All signs indicate that there is an increasing likelihood of Google including brand mentions or implied links in ranking.

3 Ways to Improve SEO Efforts on a Tight Budget

We live in digital world, a business without its own website and blog are left behind. But having a website is definitely not enough – it's pretty easy to get lost in the SEO maze where large corporations have an edge over their smaller competitors. If your time and financial resources are limited, then what can you do to keep up those big trendsetting corporations that are setting the pace?

Optimize SEO by Optimizing Social Media

People don't just use search engines like Google, Yahoo and Bing to learn more about products, they use social media sites like Facebook and Twitter, too. There is an enormous benefit in developing a strong social media presence that many companies overlook:  enhanced search engine optimization. 

How Blogging Can Improve Website SEO and CRO

Adding a blog to your website offers many advantages, two of which we will explore in detail below.

Want Business to Boom? Learn How to Use Google+ to Your Advantage

Although they both sound similar and they are part of the same program, they are two different things. Google+ is a social networking site that is designed to make it easy for Google users to connect with other people, while Google+ Local is meant to help people discover or share places that are in their local area. The Local program has a 5-star rating system that also provides recommendations depending on your circles, location, your past reviews, and other things to help provide everyone with the most accurate information.

Don't Settle at the Bottom – Get Those Rankings Higher

Search engine optimization is much more than doing a few technical changes on your website to get a higher ranking. It requires time and dedication to start seeing the results that will help make your site a success. It doesn't just happen overnight, so patience is a very helpful trait to have when dealing with a full optimization campaign. Either way, it is important to know as many useful techniques as possible so that we can implement in our strategies and master them as fast as possible. So, let's go ahead and take a look at 5 ways to help improve your rankings within search engines.

How to Optimize Your Website for Mobile Viewers

A mobile-optimized website is now an absolute necessity. Business owners can no longer afford to view website optimization for mobile users as a luxury. Currently, over 50% of adults in the U.S. surf the web with mobile devices such as tablets and smartphones. But unfortunately, many existing business websites are not yet mobile-optimized. This is because business owners have not realized the impact that a mobile-optimized site has on successful search engine optimization.

Mobile Optimized Websites: The Trend of the 21st Century

When it comes to building trust among potential customers and transforming your brand into a highly successful company that will take your niche by storm, search engine optimization goes hand-in-hand with mobile optimization and social media optimization. These three are the most important aspects of a complete website optimization process. 

Good Web Design and Strong SEO Will Boost Website Conversion Rates

Many online businesses assume that they their consumers are a few clicks away, but simply reaching the target audience is no longer enough. While online marketers can take the necessary steps to boost search engine rankings, there are various aspects of a web design that can distract website visitors easily, causing them to disregard your site and move on to the next one. So, what can online retail marketers do to reduce the likelihood of prospective customers leaving their site? Simply work on your website’s conversion optimization.