Search Engine Optimization: What strategy can get you the results you want?

When both are essential for high page ranks, offsite and onsite search engine optimization need not turn into competing strategies. A first-class website will eliminate the need to constantly fret over the next Google or Bing algorithm change… and it will be a huge crowd puller, too.

Onsite optimization efforts
Onsite SEO is fairly straightforward and can yield-long standing results without too much subsequent input. This is the factor that not only impacts your search engine standing but also can make or break your reputation among your visitors. Everything that is done to the website, from the inclusion of fresh, keyword-rich content and the XML sitemap to website load time and internal linking, contributes to website optimization.

Where should you start with onsite SEO?
The design of the website and the layout should be implemented in light of user friendliness and convenience. The location of the site menu, what it includes, and general navigation are all important for website optimization. Once you have your website up and running and have clarity on the keywords that can be used with your niche, it is time to start gathering and posting unique content.

Offering value to your visitors is the key to garnering credibility as a subject matter expert. Website speed optimization is another factor that should be closely considered, as it will have a direct bearing on your page rank and of course visitor retention. Include title and meta tags with the content and alt text for the images. And make sure that all the pages on the site are indexed by the search engines. Including a blog or forum in the website design is an easy and tested way to publish fresh content at regular intervals.

Website optimization: Taking your efforts off site
A good website is akin to having a well-maintained and impressive office. Just like with a brick-and-mortar venture, you need to get out there and promote brand visibility to increase the number of visitors.

Link building has long been the number one strategy for search engine optimization. Unfortunately, a lot of shady practices flourish in the name of link gathering, which in the long run can do more harm than good. There are three things that ought to be considered when using link building in your website optimization efforts:

• Quantity: Search engine crawlers are most comfortable when links are gathered at a steady pace instead of a sudden increase or decrease.

• Quality: Links from authority sites like online directories and popular web portals will undoubtedly hold more weight.

• Subject specific: Links should come from niche-specific websites for them to hold any relevance.

Forum posting is another way to garner attention for your brand name and your website. However, just as with links, it's important to turn to forums that are connected to your niche. For instance, a good way to market health supplements would be with a forum that is linked to fitness and workouts.

Given the sheer reach and popularity of social networks, you would be missing out on a lot of business by ignoring these communication channels. It is not only easy to use Twitter and Facebook for website optimization, but these social networks can become the mouthpiece of your organization and give you the ability to build rapport with existing and potential customers.

It is always possible to invest in PPC marketing campaigns, but these are expensive and the results are short-lived. In contrast, organic website optimization, which includes offsite and onsite efforts, will get you better returns on your investments and long-standing visibility. On the final note, it is imperative to understand search engine optimization will only yield results if you are consistent in your efforts!

Want to know more about SEO?  Contact Website Optimization today.

Website Optimization
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