Adding a blog to your website offers many advantages, two of
which we will explore in detail below.
Search Engine
Optimization (SEO)
There are many changes you can make to your website that will improve your search engine rankings. These methods are collectively referred to as search engine optimization (SEO) techniques. For example, it is well known that Google favors sites that load quickly to ones that are sluggish. Therefore, many website owners focus on website speed optimization. It is also well known that tweaking your website design, such as the overall layout, can sometimes improve your search engine rankings. Generally speaking, this is called website optimization.
There are many changes you can make to your website that will improve your search engine rankings. These methods are collectively referred to as search engine optimization (SEO) techniques. For example, it is well known that Google favors sites that load quickly to ones that are sluggish. Therefore, many website owners focus on website speed optimization. It is also well known that tweaking your website design, such as the overall layout, can sometimes improve your search engine rankings. Generally speaking, this is called website optimization.
Another method that can greatly improve your SEO is to establish an active blog on your website. To maximize your SEO benefit from a blog, you can't just start a blog and forget about it. Like a garden, you will need to tend to it on a consistent basis. Adding posts frequently, editing when needed, following up with pertinent information, adding pictures and video, staying fresh and current, and responding to comments are all ways to keep your blog active and growing.
Blog posts are also a good way to fit in keywords and key
phrases important to your business that do not naturally fit into the business
end of your website. You can also add keywords and key phrases that are similar
but not identical to those already found on your website. In this way,
potential customers can find your website through one of your blog posts. You
can think of these posts as backdoors into your business website.
Conversion Rate Optimization (CRO)
While many website owners focus their efforts on getting more traffic to their website, sometimes it is better to focus less on traffic and more on converting the ones that do reach your site. Conversion can refer to a visitor purchasing an item, a visitor signing up for your newsletter, or a visitor providing their email for more information. Keep in mind that one hundred visitors with a ten percent conversion (ten people) is twice as good as five hundred visitors with a one percent conversion rate (five people).
One of the best ways to increase your conversion rate is to fully engage your visitors on matters that interest them and are related to your business. Running a blog gives you the opportunity to demonstrate your expertise and your willingness to share your knowledge to help others. You can also allow your blog readers the opportunity to comment on your posts and ask questions. In this way, you can have an ongoing dialog with your customers and your potential customers. You can keep it light and friendly and even show your humorous side occasionally. As you communicate with them over time, you will gain their trust and respect. They will come to like you a real and likable person too, not just another generic faceless online business. As we all know, people prefer to do business with those they like, trust, and respect.
Contact
Website Optimization to learn more about search engine optimization and
conversion rate optimization.
Website Optimization
3134 SUNNYWOOD DR
ANN ARBOR, MI 48103
Phone: (877) 748-3678
Fax: (734) 661-1331
http://www.websiteoptimization.com/
https://plus.google.com/108123505155721216764/
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