Optimize SEO by Optimizing Social Media

People don't just use search engines like Google, Yahoo and Bing to learn more about products, they use social media sites like Facebook and Twitter, too. There is an enormous benefit in developing a strong social media presence that many companies overlook:  enhanced search engine optimization. 

How can social media enhance search engine optimization? 

Knowing what people like is the key to success, and major search engines determine your rankings based on the popularity of websites that link to your business – and Facebook, Pinterest, Twitter, Google+, and Instagram are some of the more reliable sources of such information. Content shared on social network sites is taken into account by search engines as an indication of high-quality information that ought to be ranked accordingly. When a page on your website gets more links, search engines will quickly index the content in the rankings.

Because social media sites have the ability to influence the amount of links your web content gets within a short time frame, it can often expedite the process of indexation in search engines. Did you know that the amount of followers and friends on social network is also a factor in how search engines rank pages? This however, shouldn’t be confused with focusing solely on the pure number of friends and followers the account has. It’s all about quality connections.

Tips on How to Optimize your Social Media Profile 

One of the simplest things you can do is to optimize your social network profile. It takes a few minutes to improve a profile, and many of the optimizations can be done when you first set up the account. Now we all know that Twitter only allows few characters for your bio. However, it’s not difficult to make it captivating. Elements like branded headers as well as profile photos, continuity between various platforms, and linking to your primary website are keys in optimizing a profile. Make sure these elements are creative, engaging, witty and informative. 

On Facebook, an image speaks volume about you. After uploading a cover photo, activate your brand loyalists on other social network websites. An update informing your fans that you’ve launched another social media account can do the trick. Filling out every profile field is also important. While this may seem like the no-brainer, it is also vital. Doing this will improve brand recognition and add value to the followers' experience with your brand.

Not sure how to begin?  Contact Website Optimization for expert advice.

Website Optimization
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