Many online businesses assume that they
their consumers are a few clicks away, but simply reaching the target audience
is no longer enough. While online marketers can take the necessary steps to
boost search engine rankings, there are various aspects of a web
design that can distract website visitors easily, causing them to disregard
your site and move on to the next one. So, what can online retail marketers do
to reduce the likelihood of prospective customers leaving their site? Simply work
on your website’s conversion optimization.
Studies suggest that most web users
today complain about slow websites and
complex navigation. While website designers focus on providing a valuable
business website, it is just as important to make it easy for visitors to find
it, and even more important to convert those visitors into the intended action,
which could be a subscription, sale, or contact. Studies further suggest that
visitors spend about 3 to 5 minutes on a website, and it is an invaluable skill
to provide them with the right information within that short span. Every
website visitor is a potential client.
How
Website Optimization Can Raise Conversion Rates
There are many people who view website optimization as
simply one of the essential components of search engine optimization as a way
to boost search engine rankings for easy recognition by prospective clients.
While high search engine ranking is a valuable component, proper website
optimization also entails factors such as the time taken for a website to load,
ease of customer navigation through the site’s internal pages, presence of
active links, and an attractive layout in the website’s design. These factors
influence the amount of time a visitor takes on the site, and whether
they proceed to take the intended action, like playing a video, clicking on
the buy button, or filling in a form. As such, website optimization entails
aspects of both website design and SEO.
Website
Optimization Techniques
A high search engine ranking is
essential for most businesses, and the ability to attract organic users as
opposed to buying traffic is not only inexpensive, but also sustainable.
Experts and professional online marketers recommend the optimization for both
search engine crawlers and user conversion, through well-placed content and
internal links. Marketing
and SEO experts employ multiple techniques to boost search engine rankings
and raise conversion rates. The popular ones include: the use of
content-related anchor text; linking to related websites; using your keywords
to create meta tags; providing clean and relevant content regularly; using
sitemaps and proper site architecture with internal linking between site pages;
and proper positioning of keywords in the first and last paragraph, URLs, and
H1, H2 and H3 tags.
Relevance
of On-page Optimization for Both SEO and Better Conversion Rates
On-page optimization is
essential for search engine and user recognition. The content that is
displayed on the screen should not only engage your visitors, but also move
them toward the intended action. One way to achieve this is to provide
compelling information above the fold. This refers to the content that is
visible without scrolling down. This section of a webpage is critical for
traffic conversion. As such, the content found here should grab the attention
of visitors and keep them interested enough to scroll down or click on the
links.
This section can include promotions,
special offers, trust and award badges, calls to action, and your contact
information. You should also make it easy for visitors to conduct an action
like booking an appointment or buying by highlighting the button or placing it
in a clearly visible section. In addition, minimize distractions like fancy
banner ads, cheesy photos and automatic image sliders.
Contact
Website Optimization to achieve the proper mix of effective web design and
SEO for your business.
Website Optimization
3134 SUNNYWOOD DR
ANN ARBOR, MI 48103
Phone: (877) 748-3678
Fax: (734) 661-1331
http://www.websiteoptimization.com/
https://plus.google.com/108123505155721216764/
3134 SUNNYWOOD DR
ANN ARBOR, MI 48103
Phone: (877) 748-3678
Fax: (734) 661-1331
http://www.websiteoptimization.com/
https://plus.google.com/108123505155721216764/
