A few years ago, you may have passed off link buying, link
farming, and keyword stuffing as effective search engine optimization methods.
However, times have changed, especially when Google released the Panda and
Penguin updates. This made the search engine smarter than it was before to the
extent that it can differentiate good content from bad. It can even determine
if you're doing aggressive SEO instead of natural SEO, which has led to
thousands of websites being removed from the search engine results or
significantly lowered in their search engine rankings.
If you don't want to suffer the same fate as those poor website owners who had to rebuild their place in the search engine results page, it would be safer to pursue natural website optimization methods. For a dental website, there are a lot of things that you can do to ensure that Google won't be alarmed to see you rising in the SERPs.
Go Organic in Your Dental Website Marketing Efforts
Organic basically means getting indexed and ranked using real links from web users and publishers who genuinely love your website and who are relevant to your niche. Organic links come from people who are really interested in your content and who want to share it with others.
It's best if you stop complaining about what Panda and Penguin are doing to your website and start working on content with industry-relevant and trending topics. Your content should be compelling enough for the readers to click on it and tell people about it.
Some of the common reasons why websites are not getting organic links include having boring content, lousy headlines, and weak social media usage. SEO doesn't work if you don't have links at all.
What Good Content is Comprised of for Effective Website Optimization
You can only safely assume that you're posting good content if it has the following characteristics:
·
It is helpful in resolving the problems and
concerns of your target audience.
·
It is interesting. Although the topic may have
already been tackled by other websites, you can always have an interesting way
of discussing it. For instance, you can talk about your opinion toward the
latest dental marketing technology available now and whether your patients can
expect to see it in your clinic one of these days.
·
It is reader-friendly. It should be in an easy
to read format and simple enough to be understood with one reading. It should
have a catchy headline as well.
·
It invites the reader to know more about the
topic. The ultimate goal of a website owner is to reel
people in and develop new clientele and you'll need that to get people to
believe that you can maintain their beautiful smile and teach them a lot of
things as an expert in your field.
Don't Be Social Media
Shy in Your Bid for Search Engine Optimization
If people share your content on Facebook, Twitter, Google +, or other social media sites, this will certainly add to your positive points that can help you get a better ranking on Google.
If people share your content on Facebook, Twitter, Google +, or other social media sites, this will certainly add to your positive points that can help you get a better ranking on Google.
Learn more about our website optimization services for dental
practices, from search
engine optimization to website
design.
Website Optimization
3134 SUNNYWOOD DR
ANN ARBOR, MI 48103
Phone: (877) 748-3678
Fax: (734) 661-1331
http://www.websiteoptimization.com/
https://plus.google.com/108123505155721216764/
3134 SUNNYWOOD DR
ANN ARBOR, MI 48103
Phone: (877) 748-3678
Fax: (734) 661-1331
http://www.websiteoptimization.com/
https://plus.google.com/108123505155721216764/
