You spent time testing and tweaking your landing page to get
the highest possible conversion rate. You inspect your site, and you think
everything is in its right place. But when you checked your conversion tracking
records, you realized your site is not converting well enough. As if that's not
bad enough, your competition is this close to snagging your leads.
Don't worry. There's still time to improve your dental website's conversion rate. Incorporating conversion rate optimization (CMO) principles and following good dental website marketing practices, you'll achieve your conversion goals for sure.
Conversion Rate Optimization - 5 Ways to Boost Your Dental Site's Conversion Rate
Here are five proven ways to increase your conversion rates:
1. Make the most of your images, introduce a smile gallery.
When a visitor lands on your website, it only takes a few
seconds for them to make a decision. Will they continue reading, or will they
hit the back button? One effective way to nurture their interest is through the
intelligent
use of images throughout your site. The more compelling these images are,
the more reason your visitors have to keep on reading. Images support your
point, and they convey a powerful message without words.
But perhaps the real power of images can best be appreciated
in terms of the emotional connection they build with your audience. People are
drawn to images that speak to them, so you might want to include pictures that
represent what they aspire to be. A smile gallery accomplishes this. When
potential clients browse through the gallery, they are drawn to it because a
beautiful smile and a happy face are what they want to achieve.
2. Create a blog, and
offer useful information.
A blog is a great way to showcase your expertise and build your audience's trust. Through your blog, you can publish the latest technology or breakthrough in dentistry, or you can give away free tips to have healthier teeth. But when you blog, make sure to keep it fresh and up-to-date. Don't make a bad habit of blogging only when you feel like it, and strive to follow good SEO practices.
A blog is a great way to showcase your expertise and build your audience's trust. Through your blog, you can publish the latest technology or breakthrough in dentistry, or you can give away free tips to have healthier teeth. But when you blog, make sure to keep it fresh and up-to-date. Don't make a bad habit of blogging only when you feel like it, and strive to follow good SEO practices.
3. Redesign your
website.
Design plays an important role in raising your conversion rates. If your call-to-action is not visible or emphasized enough, you'll lose your potential patients. This is one of the reasons why you should always hire professional design services to do the job. Here are some ways that web designers can help: determine your landing page's most important elements and help visitors identify what they should expect from your website; identify the best colors for your brand, including the proper contrast; create directional cues so visitors respond to your calls to action; maximize your whitespace.
Design plays an important role in raising your conversion rates. If your call-to-action is not visible or emphasized enough, you'll lose your potential patients. This is one of the reasons why you should always hire professional design services to do the job. Here are some ways that web designers can help: determine your landing page's most important elements and help visitors identify what they should expect from your website; identify the best colors for your brand, including the proper contrast; create directional cues so visitors respond to your calls to action; maximize your whitespace.
4. Follow good
conversion rate optimization (CMO) practices.
CMO specialists suggest that you should never stop testing. Should you make your buttons bigger? Should you change them to blue? Should you put your call-to-action in a container? Whatever changes you want to implement, test them one by one and track before you test another. Experts suggest that your goal should be a statistical significance of at least 95% level of confidence. Be patient because sometimes, it can take a few months before you reach this goal. Here are some CMO tricks that you can easily try: include trust badges (BBB, Paypal Verified); create videos that explain what your business is all about; add directional pointers or cues (“Try it for Free!”); add ratings, testimonials, and feedback from costumers.
CMO specialists suggest that you should never stop testing. Should you make your buttons bigger? Should you change them to blue? Should you put your call-to-action in a container? Whatever changes you want to implement, test them one by one and track before you test another. Experts suggest that your goal should be a statistical significance of at least 95% level of confidence. Be patient because sometimes, it can take a few months before you reach this goal. Here are some CMO tricks that you can easily try: include trust badges (BBB, Paypal Verified); create videos that explain what your business is all about; add directional pointers or cues (“Try it for Free!”); add ratings, testimonials, and feedback from costumers.
5. Improve your site's SEO.
We all know the importance of SEO. If your dental website shows up on top of Google's result pages, you'll attract more visitors or leads. But to achieve this, you need to pay attention to what search engines want in a website. You also need to take notice of the changes that each search algorithm update brings. For instance, with the Panda Update, websites with thin content were shoved down the rankings. So publish only quality content. Here are some ways to improve your website's SEO: make sure that the title of your posts are rich in the targeted keywords; never over-stuff your keywords; make your image files descriptive; use tags wisely.
Contact
Website Optimization to learn about the SEO and conversion rate services we
offer for effective dental
website marketing.
Website Optimization
3134 SUNNYWOOD DR
ANN ARBOR, MI 48103
Phone: (877) 748-3678
Fax: (734) 661-1331
http://www.websiteoptimization.com/
https://plus.google.com/108123505155721216764/
3134 SUNNYWOOD DR
ANN ARBOR, MI 48103
Phone: (877) 748-3678
Fax: (734) 661-1331
http://www.websiteoptimization.com/
https://plus.google.com/108123505155721216764/
