It is no secret that backlinks are an important component
of website optimization. But it's also no secret that there are many out
there that don’t fully understand how to effectively utilize this website
optimization method.
Just like anything associated with
SEO/SEM, there are certain rules that must be followed to the letter for it to
have any effect on your site’s SEO campaign. Too little might not get the
desired effect, but too much, and more importantly, doing it the wrong way, can
damage your efforts to move up your site within search results.