Optimize Your Website Speed and Conversion Rate

Within today’s ever-growing and developing digital age, it is not surprising to find a website for almost every consumer need. Whether you're providing a service or selling a product, having a website to reach your consumer base is vital. And when an individual visits your webpage, you will want their user experience to be the best possible and hopefully lead to a conversion. Here's how:

10 Tips for a Sticky Website

What an amazing feeling is to land on a stellar website that is rich with content that literally jumps out at you. Having a sticky website is definitely any webmaster’s dream, because it means the website is more attractive and more appealing to the user. Some of the benefits of having a sticky website are: creation of one-to-one personalized relationships, increased performance through feedback, more social sharing, more time spent on the website and more conversions.

Here are 10 simple tips to make your website super sticky:

Google's Upcoming Mobile-Friendly

Google's Blog announced a new update to its search algorithm. According to some leading experts on the subject, this will bring an even greater impact than 'Panda' and the 'Penguin' combined. The earlier updates interfered abruptly at the search engine's ranking factor and this one seems to be, as it is called, a "mobilegeddon" waiting to happen. According to Google the update has news that will bring more mobile sites in search results and more application content in first place.

How to Use Lightweight WordPress Themes to Increase Speed

Over the years, WordPress has proven itself to be quite popular as a CMS platform. WordPress themes, built specifically for this platform, became noteworthy simply because of their elegant style and coding. This elegance has become more of a lost art these days, considering the fact that a lot of WordPress themes now hanker for popularity and add extra unnecessary features which do not help in website speed optimization. This is fatal for all users who are not any wiser in this matter, as they go for the most feature-heavy themes thinking that this will optimize their user experience.

Users, be they professionals or avid bloggers, should definitely go for lightweight WordPress themes which are clean and of minimal file size so that they can load faster on all servers, and being responsive, respond to different screens by realigning their own layout quickly as well. With these lightweight themes, you will not find any outdated coding or unnecessary widgets and features.

If you are still wondering why you should choose faster websites, remember that online visibility is one of the mantras to achieve success in online business. With a WordPress theme that supports website optimization, you get

• high visibility in search engines
• high conversion rates
• high generation of online revenue. 
• optimization of user experience. 

Today when everybody is hustling about for work, no one has time to wait for hours for pages to load. You should choose a lightweight WordPress theme to make sure that your content loads at an optimum speed, much to the satisfaction of your target audience.

So what makes any WordPress Theme lightweight?

There are several factors which play a significant role here. Three of them have been listed below:

Fewer heavy features: Any WordPress theme that proudly presents high number of sliders, more than 20 plug-ins, and too many Javascript animations should be avoided like the plague. When a website loads, there are HTTP requests sent to all the separate Javascript files. If you have too many files running on your website, the amount of time taken for the pages to load is really high.

Fewer large files on the site: While it is sometimes necessary to go for large file formats like full-width background images, there should be a limit maintained somewhere. Before going for a WordPress theme, always check if there are too many background videos, for example, that may hinder website speed optimization.

Better coding: Always check the theme's coding history to be sure that the codes that have been used are not backdated. A lot of crappy codes will harm your website by slowing it down. A WordPress theme should use codes that are simple and brief.

Learn more about how to optimize website speed: Contact Website Optimization for expert assistance.

Website Optimization
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Redesign Your Site without Losing SEO Cache

Thanks to Google updates, redesigning your website sometimes becomes a necessity to keep up with all of the latest changes in the industry. If it has good search engine rankings and enjoys tons of traffic, it is critical to discover how to redesign your website without losing your keyword/SEO cache.

The Importance of Data Encryption and Cybersecurity

Data is a precious commodity. Because of its value, there are always going to be unauthorized people who are going to try to get their hands on this data for their own profit. Cybersecurity and data encryption are two best used for data protection and website optimization. Here's what you need to know to keep your data safe:

Domain Name, SEO, and Social Media

As you plan for a website, it is important to realize just how important the domain name is. In addition to content quality, user friendliness and website speed optimization, the domain name greatly determines the success of your website.

Boost SEO: How To Use Categories And Tags In Your Blog

Creating and maintaining a well thought out category and tagging system when blogging offers many opportunities for increased user engagement and traffic generation. Such a system becomes the skeleton of your blog, clueing in both readers and search engines to its structure and content – which, in turn, improves the user experience and boosts traffic to your site.

The Bare Basics of Website Optimization

Has your website gone live and you are wondering what to do now to promote it? Are you worried that your website is not ranked on the first page of Google search? Are you looking for ways to gain a consistently high rate of traffic to your website? If these are the questions that you are asking yourself, you are in need of Website Optimization Lesson 101.

5 SEO Methods You Need To Stop

Showing up on a search engine is the most critical way to increase website traffic and, at the same time, expose your content, service, or product to people who might have interest in what you have to offer. In doing so, it's important to avoid the things that search engines don’t like so your website isn't penalized. With that said, let’s have a look at these five things that will get you punished severely by search engines.

More Isn't Always Better: Business and Social Media

Whether you're a company or a consumer, it's hard to ignore the trend of businesses' whole-heartedly embracing the emergence and presence of social media. Commercials aired on television by businesses encourage customers to "Like" and follow them on Facebook and Twitter, to check them out on Instagram, and follow their Pinterest accounts. Website optimization, website speed optimization, and social media presence have become very important for businesses and marketing. By now, you can find accounts by companies on every form of social media site out there, and customers can be directed to company websites and more.

Why Web Presence on Social Media Channels is Important

Social media networks are more than just a fad—they are here to stay. Facebook has already been around for a decade, and other social networking channels such as Twitter, LinkedIn, and the hipsterific Instagram are still going strong.

Social media proves that having a mere static website is not enough. You have to reach out to people in the places where they hang out and interact. Building a formidable and noticeable web presence means engaging in best optimization practices that specifically targets these online channels. And here's how it's done:

Image Optimization Continues to Draw Traffic

Optimizing photos for search engines is a small and easy but often overlooked task by website designers and web owners. Simply giving the images you use the correct descriptions and optimizing tags and Meta data intelligently can help direct more traffic to your website via the images. 

Optimize Your Blog for SEO

If you have a blog, chances are that you are struggling to rank it higher on Google and to get more traffic. Do not worry; you are not alone in this battle. Over 70 percent of blog owners are complaining about their blog exposure or ranking on search engines. Truth be told, most bloggers fail to leverage the tremendous marketing potential of their blogs because they are not optimizing their blog posts properly.

Top 8 Reasons Your Conversion Rate Isn't Optimized

Conversion rate optimization (CRO) is critical to increasing sales and online revenue. It is estimated that 97 percent of website visitors are never ready to make a purchase. So, to achieve your online marketing goals, you must optimize your visitors’ online experience in order to turn these users into business leads or paying customers. But how do you do it?