5 SEO Methods You Need To Stop

Showing up on a search engine is the most critical way to increase website traffic and, at the same time, expose your content, service, or product to people who might have interest in what you have to offer. In doing so, it's important to avoid the things that search engines don’t like so your website isn't penalized. With that said, let’s have a look at these five things that will get you punished severely by search engines.

Keyword stuffing

One of the biggest mistakes people make is placing every single keyword within their content. Search engines don’t like this, and your visitors won’t enjoy reading it either. You will often find that most search engines have a ratio of keyword density in the text of a page. If you repeat a keyword too many times on one page, you may get penalized for spamming. For the first year of your blog, you should just focus on creating quality and interesting content. Once your blog attains some authority, you tweak the keywords in your popular posts while ensuring your text has a natural flow.

Purchased links

Search engines don’t like purchased links because the links are from spam, disreputable sites, and social networking accounts. Some of the companies that sell links claim that Google will never find out because their links point to an intermediary page. This may hold true for awhile, but Google is always evolving. The best policy is to avoid buying or selling links if you don’t want your blog or website to be penalized.

Poor user experience

The user experience of your website is a factor in your search engine performance. A website with poor user experience will likely fail to rank well in Google’s search results. A website that’s slow to load and navigate around is very frustrating to the users. It is therefore recommended that website owners avoid creating heavy sites that may take up much of the user’s time when loading—search engines don’t like this. On the other hand, if your website is difficult to browse and find items just because it is not well laid out, or if your categories are irrelevant or vague in their hierarchy, users will leave your website due to the poor experience. It’s therefore important to always hire a professional website designer to help you create a well laid-out site that is easy to use and navigate.

Creating thin, unoriginal content

Quality and original content that is well organized is what matters most in terms of SEO. You don’t expect your spam content full of errors to rank at the top. You may get docked by search engines for stealing other people’s content, so it is important to create original content. For that reason, it’s always advisable to hire a professional website developer to help you create good content that can easily rank.

Using hidden links or text

One of the most common ways website owners often hide the irrelevant links or text from the users view is by using the same text color as the background. However, the search engines don’t like this, and you will get penalized for trying to hide text of any kind.

Contact Website Optimization for help avoiding these SEO no-nos.

Website Optimization
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