Backlinking for Website Optimization

It is no secret that backlinks are an important component of website optimization. But it's also no secret that there are many out there that don’t fully understand how to effectively utilize this website optimization method. 

Just like anything associated with SEO/SEM, there are certain rules that must be followed to the letter for it to have any effect on your site’s SEO campaign. Too little might not get the desired effect, but too much, and more importantly, doing it the wrong way, can damage your efforts to move up your site within search results.

Why Fresh Content is Necessary for Successful Website Optimization

The importance of fresh content in boosting website speed optimization cannot be overstated. Since 2003, when Google first filed a patent to score content based on its freshness, the degree of freshness of a piece of web content has become a key search engine ranking factor. Google scores web content based on its freshness, a trend that continues to shape the road-map of the path the search giant intends to take for many years to come.

The Truth About the SEO Potential of .edu Domains

In recent years, search engine ranking has become a crucial part of operating a website or a blog, particularly for commercial websites. Good rankings on search engine results pages are achieved through search engine optimization (SEO). One very important aspect of SEO is backlinking – when a website attempts to have its site linked to by other high-quality websites.

Search Phrases and Increased Site Visibility

Site visibility is an important component of online marketing, for web-based businesses as well as traditional, brick-and-mortar operations that want to expand their customer base. One of the main reasons why websites have to optimize with enhanced navigability, useful content, and eye-catching graphics is so that more users are directed to the site through user interaction. The site will gain favorable rankings by search engines and increase its site exposure, which could bring in more customers and increase sales and profits.