4 Web Optimization Trends Every Entrepreneur Should Know

If your business relies on a strong online presence to draw customers, then you already know that you need to pay attention to your site’s search engine optimization. The SEO landscape is changing rapidly, with search engines taking a hard-line approach. Google, for instance, has penalized many websites for using bad design, poor quality content, and employing shady link-building techniques, to mention but a few. According to Forrester Research, SEO is a critical source of targeted traffic for online entrepreneurs, and strategies that have worked for your business in the past may no longer yield any meaningful results. 

  

Today, effective website optimization strategies have to incorporate multiple elements, including mobile optimization, brand building, and social media integration. The following are some recent SEO trends to help you adapt your digital marketing campaign to address these realities.

Understanding Google Algorithm Changes

Ever notice how you often have to go back and make changes to your blog or website each time Google adds a new algorithm or makes changes to an existing logarithm? Some of the most significant changes that have been made since 2008 had an effected not only on individual websites, but how businesses market themselves on the web. Many of the changes Google makes to its each algorithm every year are designed to hinder fraud websites and cheaters from getting to the top of search results by abusing the system. Conceptually, it is very important to understand the changes and how they would impact your business or website.

Mobile Optimized Websites: The Trend of the 21st Century

When it comes to building trust among potential customers and transforming your brand into a highly successful company that will take your niche by storm, search engine optimization goes hand-in-hand with mobile optimization and social media optimization. These three are the most important aspects of a complete website optimization process. 

Is Social Media the SEO/CRO Steroid We’ve All Been Waiting For?

Social media has revolutionized the World Wide Web and today, everything else from search engine optimization, conversion rate optimization to website optimization seems to be revolving around it. Being such an integral part of your online visibility and exposure, it makes sense that you should start leveraging on this powerful tool to drive high quality traffic to your site.