Optimize Your Website Speed and Conversion Rate

Within today’s ever-growing and developing digital age, it is not surprising to find a website for almost every consumer need. Whether you're providing a service or selling a product, having a website to reach your consumer base is vital. And when an individual visits your webpage, you will want their user experience to be the best possible and hopefully lead to a conversion. Here's how:

10 Tips for a Sticky Website

What an amazing feeling is to land on a stellar website that is rich with content that literally jumps out at you. Having a sticky website is definitely any webmaster’s dream, because it means the website is more attractive and more appealing to the user. Some of the benefits of having a sticky website are: creation of one-to-one personalized relationships, increased performance through feedback, more social sharing, more time spent on the website and more conversions.

Here are 10 simple tips to make your website super sticky:

Top 8 Reasons Your Conversion Rate Isn't Optimized

Conversion rate optimization (CRO) is critical to increasing sales and online revenue. It is estimated that 97 percent of website visitors are never ready to make a purchase. So, to achieve your online marketing goals, you must optimize your visitors’ online experience in order to turn these users into business leads or paying customers. But how do you do it?

Website Optimization 101: How Increase Your Website's Revenue

"Content is king." It's a saying you often hear in online marketing circles. Though it may sound like a cliché, the idea behind the quote is sound: high quality content translates to higher traffic, therefore, higher conversions. You need to make sure that your content provides some sort of value to your visitors so they'll hang out in your website longer.

But what use is good content when search engines can't find it? There is a ton of excellent, high-quality content on the internet today that remains undiscovered simply because it hasn't been optimized for search engines. Don't let that happen to you. Here are a few tips for website optimization to help make your website friendlier to both human readers and search engines.

Web Traffic is Not the Same as Conversion

Traffic to your website has increased and clever use of keywords has enhanced the relevance of the content… but you're still not quite where you need to be. Perhaps it's because you haven't put into place a strategy for optimizing your site’s landing pages for conversions (i.e. conversion rate optimization or CRO). In the absence of CRO, the hours invested website optimization efforts are wasted time. Traffic and conversion cannot be equated. Search engine optimization drives traffic and CRO improves site performance.

How to Take Advantage of TOfu, MOfu and BOfu

Did you know that only 3 percent of visitors to your website are ready to make a purchase? This means that rather than having your business blog reading like a sales pitch it should be an informational guide. In other words, try to incorporate TOfu, MOfu and BOfu content in your website and watch your customer numbers swell.

How Blogging Can Improve Website SEO and CRO

Adding a blog to your website offers many advantages, two of which we will explore in detail below.

Don't Settle at the Bottom – Get Those Rankings Higher

Search engine optimization is much more than doing a few technical changes on your website to get a higher ranking. It requires time and dedication to start seeing the results that will help make your site a success. It doesn't just happen overnight, so patience is a very helpful trait to have when dealing with a full optimization campaign. Either way, it is important to know as many useful techniques as possible so that we can implement in our strategies and master them as fast as possible. So, let's go ahead and take a look at 5 ways to help improve your rankings within search engines.

How to Optimize Your Website for Mobile Viewers

A mobile-optimized website is now an absolute necessity. Business owners can no longer afford to view website optimization for mobile users as a luxury. Currently, over 50% of adults in the U.S. surf the web with mobile devices such as tablets and smartphones. But unfortunately, many existing business websites are not yet mobile-optimized. This is because business owners have not realized the impact that a mobile-optimized site has on successful search engine optimization.

4 Web Optimization Trends Every Entrepreneur Should Know

If your business relies on a strong online presence to draw customers, then you already know that you need to pay attention to your site’s search engine optimization. The SEO landscape is changing rapidly, with search engines taking a hard-line approach. Google, for instance, has penalized many websites for using bad design, poor quality content, and employing shady link-building techniques, to mention but a few. According to Forrester Research, SEO is a critical source of targeted traffic for online entrepreneurs, and strategies that have worked for your business in the past may no longer yield any meaningful results. 

  

Today, effective website optimization strategies have to incorporate multiple elements, including mobile optimization, brand building, and social media integration. The following are some recent SEO trends to help you adapt your digital marketing campaign to address these realities.

Understanding Google Algorithm Changes

Ever notice how you often have to go back and make changes to your blog or website each time Google adds a new algorithm or makes changes to an existing logarithm? Some of the most significant changes that have been made since 2008 had an effected not only on individual websites, but how businesses market themselves on the web. Many of the changes Google makes to its each algorithm every year are designed to hinder fraud websites and cheaters from getting to the top of search results by abusing the system. Conceptually, it is very important to understand the changes and how they would impact your business or website.

How Conversion Rate Optimization Reduces “Bailout Rate”

The most profitable form of website optimization is conversion rate optimization (CRO). CRO is the continuous process of modifying your website and landing pages to produce more conversions from the traffic you receive. More leads, opt-ins and sales are examples of the kind of conversions that CRO produces. In fact, this kind of optimization is the easiest and fastest way to increase sales without using more funds to increase website traffic.

Improve Your Website and Conversion Rates with Website Speed Analysis

By optimizing the speed of your website you will enable visitors to easily access your website and be able to view what they want, get services that are offered on your website, or purchase goods from your website without problems in load time.

A faster website results in the improvement of a visitor’s experience and this leads to increased return visits and users adopting your website. A good example is the speed optimization done on the website Shopzilla. The speed of the website was optimized resulting in a reduction in page load time from seven seconds to two seconds and this led to a 7% to 12% increase in conversion rate. When the load time of the website was reduced by five seconds this resulted in a 25% increase in page views.

The Important Role of Site Speed in the Success of Your Website

Websites are getting increasingly complex and are competing with each other to provide better content and user experience to visitors. A lot of this content consists of bulky, high-quality multimedia that can drastically reduce website speed. Website speed optimization services are essential if you want your website to provide a good overall user experience. A sluggish website can turn off visitors, which will in turn adversely affect your sales.

Boost Your Dental Website Conversion Rate in 5 Steps

You spent time testing and tweaking your landing page to get the highest possible conversion rate. You inspect your site, and you think everything is in its right place. But when you checked your conversion tracking records, you realized your site is not converting well enough. As if that's not bad enough, your competition is this close to snagging your leads.

Don't worry. There's still time to improve your dental website's conversion rate. Incorporating conversion rate optimization (CMO) principles and following good dental website marketing practices, you'll achieve your conversion goals for sure.

Good Web Design and Strong SEO Will Boost Website Conversion Rates

Many online businesses assume that they their consumers are a few clicks away, but simply reaching the target audience is no longer enough. While online marketers can take the necessary steps to boost search engine rankings, there are various aspects of a web design that can distract website visitors easily, causing them to disregard your site and move on to the next one. So, what can online retail marketers do to reduce the likelihood of prospective customers leaving their site? Simply work on your website’s conversion optimization. 

4 Tips for Increasing Dental Website Conversion Rate and Search Engine Rankings

When using a website to promote your dental services, you automatically face two types of challenges: how to have high rankings in search engines, and how to increase conversion rate.

But as many businesses have experienced, SEO is not an easy task and neither are the techniques in boosting a site's conversion rate. There are several reasons for this: The competition has a better-looking website with more quality content; the website is designed by a professional without knowledge in SEO; you don't know how to maximize your images, landing pages, and calls to action. Investing in professional dental website marketing will ensure use of the proper techniques.

Successful Dental Offices Have a Solid Online Presence

The internet is among the cheapest and one of the most effective methods of advertising. Having a dental website for your practice not only allows you to showcase your practice, location, services, hours of operation, dentist, and staff in a cost-effective manner, it also gives your prospective patients a way to learn about your practice and interact with it.

If your dental practice does not have an online presence, or you are not developing one, you are doing your practice great harm. It takes more than having a website to find success online. Though your website is certainly the key to any internet marketing strategy, the overall online presence of your practice is the one that will determine your success.

Want More Patients? Add a Smile Gallery to Your Dental Website

Dental treatment is expensive and not something that someone will pay for on a whim. When you decide it´s time you corrected your smile, whether it is to bring back your self-confidence or just to make yourself look your best, you will only choose the very best dentist around. So, as a dentist, it is essential that your website speaks volumes about the services you provide, a smile gallery being the second most important part of your dental website after your home page.

Dentistry is big business, but nowadays, dental marketing is more important for selling your product than ever before. In the past people may have chosen a dentist from word of mouth or recommendation; today people will surf the Internet in search of their new smile. A dental smile gallery will not only brighten up your website, it will convert traffic into sales, making for longer dwelling times and conversions rates for your content. As a dentist in the 21st century, you don´t just need to be the best in your field; you need to sell your product with the very best dental website marketing.

Turn traffic into sales with the very best smile gallery around.

Why Conversion Rate Optimization is Crucial for Your Dental Website

Getting people to visit your website is only half the battle. What's more important is gaining a person’s attention, keeping it, and then making them book an appointment with your dental practice. Considering the decreasing attention spans of online users, it's getting tough to make them take action.

Conversion rate optimization lowers the barrier with respect to how they perceive your dentistry practice and its website. Are you wondering why you are seeing fewer appointments booked on your website than what you expected? The answer is conversion rate optimization – and it’s time to learn exactly how you can improve it.