Web Traffic is Not the Same as Conversion

Traffic to your website has increased and clever use of keywords has enhanced the relevance of the content… but you're still not quite where you need to be. Perhaps it's because you haven't put into place a strategy for optimizing your site’s landing pages for conversions (i.e. conversion rate optimization or CRO). In the absence of CRO, the hours invested website optimization efforts are wasted time. Traffic and conversion cannot be equated. Search engine optimization drives traffic and CRO improves site performance.

Search Engine Optimization: What strategy can get you the results you want?

When both are essential for high page ranks, offsite and onsite search engine optimization need not turn into competing strategies. A first-class website will eliminate the need to constantly fret over the next Google or Bing algorithm change… and it will be a huge crowd puller, too.

Hashtag Optimization: The New Strategy in Website Optimization

If you are on any social media site, then you've surely had your fill of the #hashtag. Twitter, Instagram, Facebook, Pinterest, Tumblr, and just about every other popular social media platform allow their users to use hashtags to identify and categorize content, and conversely, to look for trending content tagged with the hashtags they seek. In fact, the Oxford English Dictionary has recently added an entry dedicated to the word “hashtag” now because the hashtag is already shaking up the way web marketing works. 

  

Implied Links and Brand Mentions Are the Future of Link Building

Filed in March of 2014, the new Google new patent that’s tied to Panda algorithm has caused quite a stir in SEO and SEM circles. SEO experts everywhere have been trying to determine its implications for the companies trying to boost their search engine rankings. All signs indicate that there is an increasing likelihood of Google including brand mentions or implied links in ranking.