3 Ways to Improve SEO Efforts on a Tight Budget

We live in digital world, a business without its own website and blog are left behind. But having a website is definitely not enough – it's pretty easy to get lost in the SEO maze where large corporations have an edge over their smaller competitors. If your time and financial resources are limited, then what can you do to keep up those big trendsetting corporations that are setting the pace?

Proven Ways to Boost Speeds of your WordPress Site

The internet is home to millions of WordPress websites thanks to the efficiency, easy-to-use platform. But majority of these sites are ravaged by one common problem – they are far too slow for regular use and take ages to load up. Sluggish WordPress sites are often disregarded by viewers who don't like to wait for an eternity just for a couple of pages to pop up.

By optimizing the speed of your site, you can retain your valuable subscribers or customers and continue to benefit from their patronage. This, in turn, will help you to grow your business or blog so you can gain significant monetary benefits from them. Optimizing the speed of your WordPress site is actually a never-ending process as new optimization techniques and processes are continuously being rolled out to the users of the platform. So being receptive to these techniques and processes will help improve the stability of your site and also make it more user-friendly in terms of loading speeds. Let us take a look at some of the commonly used tips that experts recommend for optimizing WordPress sites.

Tips to optimize speed of WordPress sites:

Remove unwanted plugins – The presence of unwanted plugins is always going to bring down the speed of your site. Hence, it is recommended to remove or deactivate any browser plugins which you don't use. Moreover, you can also explore ways to optimize the existing plugins which your site uses so that its speed improves.

• Take advantage of CDN – A CDN or Content Delivery Network can be a great asset to any WordPress site as it allows you to offload additional load on your site. These include the likes of delivery of CSS files, JavaScript files, images and theme files. An example of a reliable CDN would be Amazon Cloudfront.
• Pay attention to hardware – The type of hardware used in the server hosting your WordPress site can also influence its speed. Using outdated hardware can cause a steep drop in the speed at which users access your site. So don't hesitate to upgrade the RAM of your server to the latest configuration or make the switch to using solid state drives (SSDs).
• Limit usage of overweight content – There are certain types of content which should be used to a bare minimum on WordPress sites as they tend to impact their speeds overwhelmingly. Examples of such overweight content are multimedia files and sliders. Avoid using these elements unless they are absolutely necessary.
• Use website accelerators – Website accelerators are specially designed software which work in the background of a website in order to accelerate its loading speeds. Installing a website accelerator for your WordPress site makes sense if its speed performance is very poor.
• Localize external resources –External resources like widgets, counters and advertisements increase the overhead of your WordPress site. At times, even web browsers like Google are guilty of slowing down sites. To counter this, you can opt for localization of external resources so that your site loads smoother and faster.

There are a great number of methods that prove to be immensely helpful in boosting the load speeds of WordPress sites. Play around with them and measure the amount of optimization they bring to your site. This will help you understand the best methods that you can make use of to improve upon your site's speed.

Need help?  Contact Website Optimization for expert assistance today.

Website Optimization
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Did you know that only 3 percent of visitors to your website are ready to make a purchase? This means that rather than having your business blog reading like a sales pitch it should be an informational guide. In other words, try to incorporate TOfu, MOfu and BOfu content in your website and watch your customer numbers swell.

Optimize SEO by Optimizing Social Media

People don't just use search engines like Google, Yahoo and Bing to learn more about products, they use social media sites like Facebook and Twitter, too. There is an enormous benefit in developing a strong social media presence that many companies overlook:  enhanced search engine optimization.