Optimize Your Website Speed and Conversion Rate

Within today’s ever-growing and developing digital age, it is not surprising to find a website for almost every consumer need. Whether you're providing a service or selling a product, having a website to reach your consumer base is vital. And when an individual visits your webpage, you will want their user experience to be the best possible and hopefully lead to a conversion. Here's how:

10 Tips for a Sticky Website

What an amazing feeling is to land on a stellar website that is rich with content that literally jumps out at you. Having a sticky website is definitely any webmaster’s dream, because it means the website is more attractive and more appealing to the user. Some of the benefits of having a sticky website are: creation of one-to-one personalized relationships, increased performance through feedback, more social sharing, more time spent on the website and more conversions.

Here are 10 simple tips to make your website super sticky:

How to Use Lightweight WordPress Themes to Increase Speed

Over the years, WordPress has proven itself to be quite popular as a CMS platform. WordPress themes, built specifically for this platform, became noteworthy simply because of their elegant style and coding. This elegance has become more of a lost art these days, considering the fact that a lot of WordPress themes now hanker for popularity and add extra unnecessary features which do not help in website speed optimization. This is fatal for all users who are not any wiser in this matter, as they go for the most feature-heavy themes thinking that this will optimize their user experience.

Users, be they professionals or avid bloggers, should definitely go for lightweight WordPress themes which are clean and of minimal file size so that they can load faster on all servers, and being responsive, respond to different screens by realigning their own layout quickly as well. With these lightweight themes, you will not find any outdated coding or unnecessary widgets and features.

If you are still wondering why you should choose faster websites, remember that online visibility is one of the mantras to achieve success in online business. With a WordPress theme that supports website optimization, you get

• high visibility in search engines
• high conversion rates
• high generation of online revenue. 
• optimization of user experience. 

Today when everybody is hustling about for work, no one has time to wait for hours for pages to load. You should choose a lightweight WordPress theme to make sure that your content loads at an optimum speed, much to the satisfaction of your target audience.

So what makes any WordPress Theme lightweight?

There are several factors which play a significant role here. Three of them have been listed below:

Fewer heavy features: Any WordPress theme that proudly presents high number of sliders, more than 20 plug-ins, and too many Javascript animations should be avoided like the plague. When a website loads, there are HTTP requests sent to all the separate Javascript files. If you have too many files running on your website, the amount of time taken for the pages to load is really high.

Fewer large files on the site: While it is sometimes necessary to go for large file formats like full-width background images, there should be a limit maintained somewhere. Before going for a WordPress theme, always check if there are too many background videos, for example, that may hinder website speed optimization.

Better coding: Always check the theme's coding history to be sure that the codes that have been used are not backdated. A lot of crappy codes will harm your website by slowing it down. A WordPress theme should use codes that are simple and brief.

Learn more about how to optimize website speed: Contact Website Optimization for expert assistance.

Website Optimization
3134 SUNNYWOOD DR
ANN ARBOR, MI 48103
Phone: (877) 748-3678
Fax: (734) 661-1331
http://www.websiteoptimization.com/
https://plus.google.com/108123505155721216764/

Redesign Your Site without Losing SEO Cache

Thanks to Google updates, redesigning your website sometimes becomes a necessity to keep up with all of the latest changes in the industry. If it has good search engine rankings and enjoys tons of traffic, it is critical to discover how to redesign your website without losing your keyword/SEO cache.

The Importance of Data Encryption and Cybersecurity

Data is a precious commodity. Because of its value, there are always going to be unauthorized people who are going to try to get their hands on this data for their own profit. Cybersecurity and data encryption are two best used for data protection and website optimization. Here's what you need to know to keep your data safe:

SEO Speed Tips for Any Website

Google's ranking algorithm is complicated. It's easy to lose track of all of the things that you're supposed to do to keep your website's rank high – you have to generate quality backlinks, avoid duplicate content, optimize your pages for various keywords, and make sure that everything's easily crawlable. Many webmasters get so busy working on all of these things that they forget about one of the most important things to optimize your site for: speed.

Proven Ways to Boost Speeds of your WordPress Site

The internet is home to millions of WordPress websites thanks to the efficiency, easy-to-use platform. But majority of these sites are ravaged by one common problem – they are far too slow for regular use and take ages to load up. Sluggish WordPress sites are often disregarded by viewers who don't like to wait for an eternity just for a couple of pages to pop up.

By optimizing the speed of your site, you can retain your valuable subscribers or customers and continue to benefit from their patronage. This, in turn, will help you to grow your business or blog so you can gain significant monetary benefits from them. Optimizing the speed of your WordPress site is actually a never-ending process as new optimization techniques and processes are continuously being rolled out to the users of the platform. So being receptive to these techniques and processes will help improve the stability of your site and also make it more user-friendly in terms of loading speeds. Let us take a look at some of the commonly used tips that experts recommend for optimizing WordPress sites.

Tips to optimize speed of WordPress sites:

Remove unwanted plugins – The presence of unwanted plugins is always going to bring down the speed of your site. Hence, it is recommended to remove or deactivate any browser plugins which you don't use. Moreover, you can also explore ways to optimize the existing plugins which your site uses so that its speed improves.

• Take advantage of CDN – A CDN or Content Delivery Network can be a great asset to any WordPress site as it allows you to offload additional load on your site. These include the likes of delivery of CSS files, JavaScript files, images and theme files. An example of a reliable CDN would be Amazon Cloudfront.
• Pay attention to hardware – The type of hardware used in the server hosting your WordPress site can also influence its speed. Using outdated hardware can cause a steep drop in the speed at which users access your site. So don't hesitate to upgrade the RAM of your server to the latest configuration or make the switch to using solid state drives (SSDs).
• Limit usage of overweight content – There are certain types of content which should be used to a bare minimum on WordPress sites as they tend to impact their speeds overwhelmingly. Examples of such overweight content are multimedia files and sliders. Avoid using these elements unless they are absolutely necessary.
• Use website accelerators – Website accelerators are specially designed software which work in the background of a website in order to accelerate its loading speeds. Installing a website accelerator for your WordPress site makes sense if its speed performance is very poor.
• Localize external resources –External resources like widgets, counters and advertisements increase the overhead of your WordPress site. At times, even web browsers like Google are guilty of slowing down sites. To counter this, you can opt for localization of external resources so that your site loads smoother and faster.

There are a great number of methods that prove to be immensely helpful in boosting the load speeds of WordPress sites. Play around with them and measure the amount of optimization they bring to your site. This will help you understand the best methods that you can make use of to improve upon your site's speed.

Need help?  Contact Website Optimization for expert assistance today.

Website Optimization
3134 SUNNYWOOD DR
ANN ARBOR, MI 48103
Phone: (877) 748-3678
Fax: (734) 661-1331
http://www.websiteoptimization.com/
https://plus.google.com/108123505155721216764/

Slow Website? Your Business Can’t Afford It

There are many reasons why a website can become slow. It can be the misuse of the content management system, the heavy data on certain pages or large graphic files that cannot be downloaded instantly. There are times when business owners finance their complex CMS and databases only to find that they are not up to the task. When a website loads your CMS, it will run all the site's assets through queries in the database. These queries are the ones responsible for retrieving the content of the page. This includes images, text, page titles and everything else on the page. The problem starts when the database cannot handle all the queries. This can depend on the CMS you are using as well as other websites on your server. 

Is Slow Speed Costing You Website Visitors?

Getting people to visit your website is an ordeal in itself. Traffic generation is not child’s play – it requires you to have the zeal of an Olympic sprinter and the patience of a saint! So once you do manage to attract a decent number of visitors, your sole aim should be to provide them with a smooth, sublime user experience. Understand that the web is becoming increasingly competitive with each passing minute and thousands of websites are jostling for potential customers' attention in every conceivable niche. Thus, even a minor glitch in your website is enough to turn off your visitors and hurt sales.

Full Website Optimization for Speed and Graphics

When dealing with website optimization, one of the most important considerations is the speed in which the site will present information to the user. The slower the site, the chances are it will annoy the user, and they will click away from the site and search for another one. Therefore, website speed optimization is extremely important to focus on.

The Importance of Web Speed Optimization

Almost every Internet user has suffered from waiting for a website to download on the browser. When you’re experiencing such a lag, it seems like you’re going through the worst phase of your life, and it will never end. Most of the time, when a front page or subpage takes too long to load, a visitor clicks off of the website. This results in higher bounce rate, and lower conversion rate.

Improve Your Website and Conversion Rates with Website Speed Analysis

By optimizing the speed of your website you will enable visitors to easily access your website and be able to view what they want, get services that are offered on your website, or purchase goods from your website without problems in load time.

A faster website results in the improvement of a visitor’s experience and this leads to increased return visits and users adopting your website. A good example is the speed optimization done on the website Shopzilla. The speed of the website was optimized resulting in a reduction in page load time from seven seconds to two seconds and this led to a 7% to 12% increase in conversion rate. When the load time of the website was reduced by five seconds this resulted in a 25% increase in page views.

The Important Role of Site Speed in the Success of Your Website

Websites are getting increasingly complex and are competing with each other to provide better content and user experience to visitors. A lot of this content consists of bulky, high-quality multimedia that can drastically reduce website speed. Website speed optimization services are essential if you want your website to provide a good overall user experience. A sluggish website can turn off visitors, which will in turn adversely affect your sales.