Almost every Internet
user has suffered from waiting for a website to download on the browser. When
you’re experiencing such a lag, it seems like you’re going through the worst
phase of your life, and it will never end. Most of the time, when a front page
or subpage takes too long to load, a visitor clicks off of the website. This
results in higher bounce rate, and lower conversion rate.
Most Internet marketers
think that a website’s design and quality are more than enough to attract more
visitors. Thus, they only focus on basic website optimization. Although design
and quality matter, webpage
speed is even more important to determine whether a visitor stays on your
website or not.
How Do Visitors React to Slow Websites?
If your web pages are
too slow, visitors just bounce back and find some other website. This is basic
human psychology. Moreover, even search engine spiders and crawlers would do
the same. If your website
takes too long to respond, search engines may skip your website. This will
impact your website’s index rate in popular search engines. A website’s initial
load time is considered to be one of the most important factors for ranking in
search engines. Therefore, it is important to focus on both basic website
optimization and website speed optimization.
How Fast is Your Website?
Technically, it is not
possible to analyze a website’s speed on your own. Although your website
may load very fast for you, it may not be true for everywhere. In fact, you
will just see the cached content of your site. There are many different tools
to give you an idea about your website’s speed, and how you can optimize
it.
Importance of Website Speed Optimization
It is important to
optimize your website’s speed because of two important reasons:
Time - This
is a major factor when someone visits your website. No one wants to wait for a
long time before a web page opens. A visitor always wants the web page to open
instantly and save precious time.
Interaction -
Website speed optimization allows a visitor to interact properly with your
website. When your
website delivers content quickly, it keeps visitors entertained and
interested. With better speed, visitors will click around your website to look
for other pages and information. In fact, it becomes even more important if
you’re running an ecommerce store. If visitors are able to take a look at more
products, you will be more likely to make a sale.
Besides focusing on website
optimization, you also need to focus on website speed
optimization. With design and quality, you also need to improve your
website’s speed. Fast speed will make sure visitors spend a lot more time on
your website. Contact
Website Optimization to get started on optimizing your website today.
Website Optimization
3134 SUNNYWOOD DR
ANN ARBOR, MI 48103
Phone: (877) 748-3678
Fax: (734) 661-1331
http://www.websiteoptimization.com/
https://plus.google.com/108123505155721216764/
3134 SUNNYWOOD DR
ANN ARBOR, MI 48103
Phone: (877) 748-3678
Fax: (734) 661-1331
http://www.websiteoptimization.com/
https://plus.google.com/108123505155721216764/
