Content Management Systems (CMS) are an
excellent way to get your custom content on the web fast and hassle-free. They
allow a streamlined approach to building your business, saving you money and
freeing you from the hassle of keeping a programmer on staff. They aren’t
perfect, though. Their one-size-fits-all approach to web publishing can
lead to slowdowns and lost revenue if they aren’t optimized for your individual
needs.
There’s a reason that most CMS
solutions offer a wide array of customization options. A trained consultant can
sit down with your website and CMS, go over your needs in depth, and make
recommendations that can get you more business, faster website load
times, and help to customize the experience in a way that better suits your
requirements.
Most
systems simply don’t generate code that’s optimized for your needs. The reason
being is that CMS manufacturers have to serve a large variety of different
clients, meaning that any code they write has to work on as many platforms, and
with as many different companies, as possible. Your CMS system could be
generating code that, with only a few simple changes, would improve the experience
of your customers and put more money in your pocket.
CMS setups that aren’t optimized often
suffer from a few common problems. The most common issue is outdated templates.
Often a business will keep using a template that works for them out of habit,
but if your templates aren’t updated regularly then your company could be
missing out on ongoing advancements that search engines rely on for placement.
Metatag generation in particular is a common area that can be improved.
Bringing in a CMS analyst could potentially boost your search engine placement
and help to funnel potential customers to your site.
Another way optimization
helps is with page size and response time. CMS templates often have a lot
of unnecessary code. In the long run, serving every customer unnecessary data
can slow down page response time which often leads to increased bail-out rates.
CMS performance analysis can help to identify problem areas and strip out
redundant or unused code. A speedy, responsive website keeps customers browsing
longer and encourages them to come back.
While it’s a less common problem,
templates downloaded from the internet could potentially contain security
flaws. If your CMS is tightly integrated into a database, as most are, security
needs to be in the front of your mind. It’s a good idea to have any template
that interacts with a backend database cleared by a professional, because
nothing drives customers away faster than having to deal with identity theft.
They’re quick to judge just what sites, exactly, could have caused their
problems and being able to answer their concerns by telling them that your
website has been cleared by a professional is sometimes the only response that
they will accept.
Regardless of your individual needs, looking into a CMS
performance analyst is a smart business decision for anyone who relies on
these software packages to promote their business and generate web content.
It’s a more affordable decision than employing a dedicated programmer while still
providing the custom tailoring that can benefit any company that relies upon
CMS on a regular basis. Contact Website Optimization
to get started today.
Website Optimization
3134 SUNNYWOOD DR
ANN ARBOR, MI 48103
Phone: (877) 748-3678
Fax: (734) 661-1331
http://www.websiteoptimization.com/
https://plus.google.com/108123505155721216764/
3134 SUNNYWOOD DR
ANN ARBOR, MI 48103
Phone: (877) 748-3678
Fax: (734) 661-1331
http://www.websiteoptimization.com/
https://plus.google.com/108123505155721216764/
