When dealing with website optimization,
one of the most important considerations is the speed in which the site will
present information to the user. The slower the site, the chances are it will
annoy the user, and they will click away from the site and search for another
one. Therefore, website speed optimization is extremely important to focus on.
Consider a website that has been put together by a business owner. This person may have a basic knowledge on how to put a site together, but he will most likely lack the knowledge to make his site work well. There are three aspects in design: aesthetics, functionality and ergonomics. Many people have a natural instinct for aesthetics and perhaps ergonomics, but the functionality deals with the technical aspects of the site. Optimization most certainly falls into this category. So, he may have a site that looks great and is easy to use.
However, it's when the user begins to use it that problems may arise. Clicking on a link opens the next page, but it loads slowly. Images take forever to download, big gaps show in the site until a big table appears. The whole thing is clunky and does not function well. What is that user going to do? Simply, they will click away from the site and go elsewhere.
This problem is amplified even more on a mobile site. The construction of a mobile site is perhaps even more important than that of a traditional site. More and more people access the net via their mobile devices than traditional users. If they are looking for a local business while out and about and come across this clunky, slow site that takes forever to load, very quickly the user will click away and again, go elsewhere.
Now imagine if the site had been optimized for speed. The graphics have been made small so that they take up little bandwidth, and download instantly. But these graphics are still visually fine, they have been optimized. Furthermore, on mobile devices, the user is going to be able to find the information they are after so much easily and quickly, and guess what? Because the site loaded quickly and has what they needed, they are on their way to you right now.
Not only does speed optimization help people find you and your information, but it creates a positive and professional profile for you. You have gone this far in making an attractive and usable website, it encourages the user, your customer, to follow through and spend their money with you. It generates trust, and provides an excellent first impression (something you only get one chance to make!)
So what are you going to do? Stick with your old clunky site, or invest in it and generate a site that helps your customers, and provides them with the start of a great experience with dealing with you? Remember, this is your shop front, and website speed optimization is one of the best things you can do for your custom base. Contact Website Optimization to get your site fast-tracked to faster speeds.
Website Optimization
3134 SUNNYWOOD DR
ANN ARBOR, MI 48103
Phone: (877) 748-3678
Fax: (734) 661-1331
http://www.websiteoptimization.com/
https://plus.google.com/108123505155721216764/
3134 SUNNYWOOD DR
ANN ARBOR, MI 48103
Phone: (877) 748-3678
Fax: (734) 661-1331
http://www.websiteoptimization.com/
https://plus.google.com/108123505155721216764/
