The Bare Basics of Website Optimization

Has your website gone live and you are wondering what to do now to promote it? Are you worried that your website is not ranked on the first page of Google search? Are you looking for ways to gain a consistently high rate of traffic to your website? If these are the questions that you are asking yourself, you are in need of Website Optimization Lesson 101.

5 SEO Methods You Need To Stop

Showing up on a search engine is the most critical way to increase website traffic and, at the same time, expose your content, service, or product to people who might have interest in what you have to offer. In doing so, it's important to avoid the things that search engines don’t like so your website isn't penalized. With that said, let’s have a look at these five things that will get you punished severely by search engines.

More Isn't Always Better: Business and Social Media

Whether you're a company or a consumer, it's hard to ignore the trend of businesses' whole-heartedly embracing the emergence and presence of social media. Commercials aired on television by businesses encourage customers to "Like" and follow them on Facebook and Twitter, to check them out on Instagram, and follow their Pinterest accounts. Website optimization, website speed optimization, and social media presence have become very important for businesses and marketing. By now, you can find accounts by companies on every form of social media site out there, and customers can be directed to company websites and more.

Why Web Presence on Social Media Channels is Important

Social media networks are more than just a fad—they are here to stay. Facebook has already been around for a decade, and other social networking channels such as Twitter, LinkedIn, and the hipsterific Instagram are still going strong.

Social media proves that having a mere static website is not enough. You have to reach out to people in the places where they hang out and interact. Building a formidable and noticeable web presence means engaging in best optimization practices that specifically targets these online channels. And here's how it's done: