Redesign Your Site without Losing SEO Cache

Thanks to Google updates, redesigning your website sometimes becomes a necessity to keep up with all of the latest changes in the industry. If it has good search engine rankings and enjoys tons of traffic, it is critical to discover how to redesign your website without losing your keyword/SEO cache.

But redesigning is not as easy as it sounds. When site architecture and links change, websites can be penalized by Google and lose their page rank. The costs of making mistakes when redesigning the website are extremely high. The difference between being on the first page and the third page is 30 times more traffic. This is why you want to track your search engine rankings before you redesign the website in order to have a clear baseline for comparison.

As a rule of thumb, the focus of all website redesigns are on the elements that are to be added to the site. What may be overlooked because of this focus, however, are the elements that are used to achieve the current SEO rankings. Because crawlers and bots work differently than people do, you need to discover how these search engine spiders rank your website. Google is usually text-based, so it's important to make sure that you do not change too much content when redesigning your website. If you must change content, it is wise to use similar key phrases and LSI keywords. 

The one thing to preserve during a site redesign it keyword/SEO cache. You need to remember that ranking is a combination of both onsite and offsite factors. When it comes to onsite factors, we need to outline keyword density, alt tags, headlines, and LSI keywords. Offsite factors include authority links, both inbound and outbound.

It's also important to take loading speed into account when redesigning a website. Google now uses loading speed as part of its algorithm. You must be extra-careful to not increase loading speed by accidentally adding too many objects or images. Moreover, ensure that your website is fully optimized for mobile users, even after the changes have taken place.

The new site needs to be developed in an environment that Google bots can crawl—use Google Analytics in this regard. And take precautions before starting the process of replacing the old website with a new, improved version of it. Back up all files and store them in a secure location. If something bad happens, you will be able to go back to the original website and fix the problem without having a downed site.

When redesigning your website, be smart and think out of the box. Put yourself in the shoes of Google’s crawlers, and learn how to browse your website like a search engine. Use additional tools to help you streamline the website speed optimization process.

Learn more: Contact Website Optimization for help with your site redesign.

Website Optimization
3134 SUNNYWOOD DR
ANN ARBOR, MI 48103
Phone: (877) 748-3678
Fax: (734) 661-1331
http://www.websiteoptimization.com/
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