Wednesday, March 26, 2014

Slow Website? Your Business Can’t Afford It

There are many reasons why a website can become slow. It can be the misuse of the content management system, the heavy data on certain pages or large graphic files that cannot be downloaded instantly. There are times when business owners finance their complex CMS and databases only to find that they are not up to the task. When a website loads your CMS, it will run all the site's assets through queries in the database. These queries are the ones responsible for retrieving the content of the page. This includes images, text, page titles and everything else on the page. The problem starts when the database cannot handle all the queries. This can depend on the CMS you are using as well as other websites on your server. 

Speed is important
When visitors click on a link, they would like to see the content almost instantly. Many customers and clients become frustrated when they visit a website only to find that it does not load as fast as they need it to. The first couple of seconds spent on a webpage are crucial. Visitors do not have time to wait for images, forms or other content to load. This is why the speed of your website directly affects your conversion rate. Do not let a slow website turn customers off from learning more about your business as well as the products and services you offer.

Speed analysis
If you want to know how well your website performs, you can have a speed analysis. This is an excellent way to evaluate the performance of your website's individual pages in order to identify the problem areas. Once the bottlenecks are pinpointed, it is possible to fix the problem and improve your website's speed. This way, you can retain your site's usability and maximize your conversion rates as well as the ability to generate more leads. Customers will not bother waiting for a website to load if it is going to take more than a couple of minutes. This means that a slow website can actually drive your business to the ground.

Professional speed and graphics optimization
High-resolution graphics on the web are increasing. This is due to the popularity of digital cameras with impressive mega-pixel counts. These large images, although beautiful, can actually bog-down servers and take minutes to load. Partially optimized or even non-optimized images which appear on websites can take a toll on the speed of which the page loads. You can improve your website's performance by having an expert optimize your graphics for maximum performance and top quality. Your images can be compressed without compromising their appeal. This means that your customers will be able to appreciate your images without having to wait for the graphics to load.

Website speed optimization can greatly improve your site. There are many businesses that do not bother testing the speed of their page. Getting a speed analysis can help you identify the bottlenecks and problem areas of your website. By knowing these things, you can help make your website easier for customers, clients and page visitors to navigate around. Developers and designers need to come up with content on the website which can be downloaded at faster rates. Slow loading websites might turn customers away.

Learn more about speed optimization services from Website Optimization. Contact us today.

Website Optimization
3134 SUNNYWOOD DR
ANN ARBOR, MI 48103
Phone: (877) 748-3678
Fax: (734) 661-1331
http://www.websiteoptimization.com/
https://plus.google.com/108123505155721216764/

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