The most profitable form of website
optimization is conversion
rate optimization (CRO). CRO is the continuous process
of modifying your website and landing pages to produce more conversions from
the traffic you receive. More leads, opt-ins and sales are examples of the kind
of conversions that CRO produces. In fact, this kind of optimization is the
easiest and fastest way to increase sales without using more funds to increase
website traffic.
The purpose of conversion rate
optimization is to minimize
the “bailout rate” (rate at which visitors leave) and
maximize your website’s conversion rate. This is done by redesigning
your landing pages to make them more persuasive and much
easier to navigate by your visitors. Here is a brief explanation of some of the
techniques that make CRO work.
Website
Speed Optimization
You can minimize your “bail out rate”
by optimizing your site’s landing pages to download in less than 5 seconds for
a visitor using a 56k modem. Users are more likely to read through your page
content when it loads very fast. So CRO will help you to eliminate
all unnecessary page elements and ensure that your
site’s visitors don’t abandon your site because it loads too slowly.
Rewriting
of Headlines
Your headline is the first and best
opportunity that you have to grab your visitors’ attention and compel them to
keep reading the rest of the content. And it offers the greatest chance to
improve your conversion rate. In fact, one of the most effective CRO strategies
is to rewrite your headline so that it states the best benefit that your
product or service offers.
Eye
Catchy Call to Action
Another major element that CRO uses to
improve your conversion rate is your offer. This is the part of your page that
makes a request from your visitors. It is the most important element that can
be optimized to raise your conversions after your headline. The call
to action should be optimized to ensure that
visitors make a purchase, opt in to your email list or sign up for your
newsletter.
Powerful
Benefits Listing
Conversion rates can easily be improved
with a well-written bullet list of benefits. CRO will help you to discover the
“value hierarchy” of your target market (i.e. what is most important to your
prospects and customers). The list of benefits will be arranged so that the
most important ones are at the top.
Professional
Look that Builds Credibility
Most sales are lost on websites due to
the absence of vital elements that build trust in the eyes of potential buyers.
CRO will bring in more sales by giving your landing pages a professional
look and feel. In addition to a professional look,
logos like VeriSign and BBBOnline certification can turn more prospects into
buyers.
The impact of conversion rate optimization
on your conversion rate can be greater than you ever imagined. For instance, a
case study published by Marketing Sherpa revealed that through effective
website optimization, www.GotoMyPC raised their conversion rates by 400
percent. Your website can be the next success story.
Contact
Website Optimization to learn more about conversion rate
optimization.
Website Optimization
3134 SUNNYWOOD DR
ANN ARBOR, MI 48103
Phone: (877) 748-3678
Fax: (734) 661-1331
http://www.websiteoptimization.com/
https://plus.google.com/108123505155721216764/
3134 SUNNYWOOD DR
ANN ARBOR, MI 48103
Phone: (877) 748-3678
Fax: (734) 661-1331
http://www.websiteoptimization.com/
https://plus.google.com/108123505155721216764/
No comments:
Post a Comment