Optimize Your Website Speed and Conversion Rate

Within today’s ever-growing and developing digital age, it is not surprising to find a website for almost every consumer need. Whether you're providing a service or selling a product, having a website to reach your consumer base is vital. And when an individual visits your webpage, you will want their user experience to be the best possible and hopefully lead to a conversion. Here's how:

A Few Key Terms
There are a few key terms that are important to website optimization and the overall health of your website. Those terms include conversion, conversion rate, exit rate, website speed, and website speed optimization.
A conversion is reached whenever a consumer performs an action on your website that leads to a purchase or other action that indicates that they will later purchase either your product or service.
Conversion rate optimization (CRO) is optimizing your website landing pages, product pages, and marketing ads to raise conversion rates. The more individuals that visit your site and become customers, the higher your conversion rate.
An exit rate is the percentage of users that exit your website on a particular page. A large exit rate on a specific page would lead to a concern that there is something specific on that page that is not user-friendly and should be addressed.

Faster Website Speeds and How it Affects Your Business
Faster website speeds lead to happy customers and faster conversions, which in turn leads to a successful business and a happier you! If your website is not easily navigated or the pages load slowly or poorly, the exit rates will increase, which means that the consumer has left your website and there was no successful conversion.
Having an easy-to-navigate website with fast page load times will lead to low exit rates and high conversion rates, which is the ultimate goal. If you are experiencing delays with your website pages loading or have heard complaints from your customers of long page load times on your website, it may be time to move to a faster server.

What Does Moving to a Faster Server Mean for You?
By no means is this an easy task for someone who is not familiar with the ins and outs of this process; but it's a piece of cake for a trained professional in the IT networking field. Hiring a certified professional to manage this transition is a good option for an individual who hasn't been trained in this area. Hiring a trained certified professional ensures an easy transition and should require minimal effort on part of the website owner.

Contact Website Optimization for expertise on increasing your website's speed and conversion rates.

Website Optimization
3134 SUNNYWOOD DR
ANN ARBOR, MI 48103
Phone: (877) 748-3678
Fax: (734) 661-1331
http://www.websiteoptimization.com/
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