3 Ways to Improve SEO Efforts on a Tight Budget

We live in digital world, a business without its own website and blog are left behind. But having a website is definitely not enough – it's pretty easy to get lost in the SEO maze where large corporations have an edge over their smaller competitors. If your time and financial resources are limited, then what can you do to keep up those big trendsetting corporations that are setting the pace?

The good news is that you can compete with those powerful SEO competitors, even giants like Amazon and eBay. There are a great number of ways small businesses can compete for search traffic, and even overpower their larger competitors. To start, try focusing your SEO strategy in these three areas and enjoy amazing results… even on your tight budget.

Be Social

For starters, it's time to start capitalizing on the role and power of social media. Being social is not just about having a Facebook company page and updating it on a weekly basis. This concept extends way beyond the ordinary. Being social means having a strong, fully integrated presence on all important social platforms. Create your own business accounts on LinkedIn, Twitter, Reddit, Facebook, StumbleUpon, Squidoo, Google+ and You Tube. Link all of your accounts to your website and blog so that every update you post appears on all of these social platforms. Keep making new friends and share interesting stuff in order to distinguish yourself as an authority in your niche.

The best part about social networks is that they are free. You don’t have to spend a cent to promote your business on these networks if you don’t want to. Of course, Facebook, Google and YouTube have some amazing paid services, too. Consider investing in business promoters such as Google Ads, Facebook Ads, Facebook Deals, and YouTube Ads.

Top-Quality Content and Modern Blog

Another great and cost-effective method to make the most of search engine optimization and promote your business when resources are limited is to have your own blog and create unique content on a regular basis. Google loves fresh content, so they reward companies which are striving to provide unique and helpful – not spun – content. One of the best ways to become visible for Google is to connect your Google+ account with your blog and capitalize on Google’s new tool, Google Authorship. 

Tracking – Monitoring your Website Optimization Progress

Google Analytics is one of the best free tools you can use to monitor your website optimization progress online. This tool can offer you unique insights about both the good and the bad aspects of your business. You can also use Google’s Webmaster Tools to discover more “hidden” aspects of a search engine optimization campaign.

When resources are limited, you can still leverage the full power of search engine optimization. Make sure you have great content posted regularly on your blog, you use the best SEO monitoring tools out there and you are social. Your success is then guaranteed!

Learn more by contacting Website Optimization today.

Website Optimization
3134 SUNNYWOOD DR
ANN ARBOR, MI 48103
Phone: (877) 748-3678
Fax: (734) 661-1331
http://www.websiteoptimization.com/
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