Mobile Optimized Websites: The Trend of the 21st Century

When it comes to building trust among potential customers and transforming your brand into a highly successful company that will take your niche by storm, search engine optimization goes hand-in-hand with mobile optimization and social media optimization. These three are the most important aspects of a complete website optimization process. 

While social media optimization (SMO) became increasingly popular since Facebook and Twitter broke new ground a decade ago, mobile optimization has become a must since 2010, when the number of mobile users accessing the Internet grew from 400 million to over 700 million. At the moment, the number of people accessing the Internet on a mobile device has surpassed the number of users accessing the Internet on their desktop or laptops. Over 1.7 billion people worldwide prefer to buy a product, look for information or find a local business on a mobile device, compared to 1.68 billion who prefer using their laptops.

Whether you are new in your niche or you have a large business, having a mobile-optimized website is not a choice anymore, but a necessity. However, only 16% of modern companies have developed a mobile strategy and have optimized their websites accordingly. In order to optimize your website and make it more accessible for mobile users, there is a number of things you should know. The following 5 tips, if implemented, should give you an unfair advantage over your competition, as most of your competitors are oblivious to these marketing strategies.

1. Understand what Google’s preferences are

When it comes to mobile optimization, Google has other preferences than its standard requirements for search engine optimization. Google’s recommended configuration is a responsive web design site. This kind of website can serve both desktop and mobile users using the same CSS and HTML5 configuration. Even if Google also supports mobile-optimized websites (these are separate websites created mainly for mobile users), the competition is getting fiercer, so working with Google’s recommended configuration will only give you an edge over your competition.

2. Design it for multiple devices

A big mistake many companies make is to create mobile-optimized websites for certain smartphones or other devices. Never design a site for a specific device, unless you want to limit your marketing potential.

3. Build an app

More and more companies are coming to realize the tremendous importance of building their own apps and selling them on Google Play, iTunes or other app platforms. Getting an application distributed in major app stores can promote your brand even further, helping you enjoy increased attention from worldwide mobile customers.

4. Add value

Everything you create should be aimed to please your mobile customers. Keep your posts simple and make sure you have no broken links. If a mobile user sees your page on Pinterest, Google+ or Facebook and tries to access your website directly on his mobile device, he wouldn’t want to be transferred to other websites.

5. Go social

Social is going more mobile day by day. Not only social networks have embraced mobile, but also users are more keen to spend their time on a tablet or a smartphone instead of a laptop. You need to make sure all the links on your social profile pages lead mobile customers to your website. Also, try to offer them special discounts and coupons in order to entice them to order from you while they are on the go. Additionally, make the most of QR codes, sms campaigns and other mobile marketing strategies. 

Contact Website Optimization to learn more about improving your website and mobile site.

Website Optimization
3134 SUNNYWOOD DR
ANN ARBOR, MI 48103
Phone: (877) 748-3678
Fax: (734) 661-1331
http://www.websiteoptimization.com/
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