By optimizing the speed
of your website you will enable visitors to easily access your website and
be able to view what they want, get services that are offered on your website,
or purchase goods from your website without problems in load time.
A faster website results in the improvement of a visitor’s experience and this leads to increased return visits and users adopting your website. A good example is the speed optimization done on the website Shopzilla. The speed of the website was optimized resulting in a reduction in page load time from seven seconds to two seconds and this led to a 7% to 12% increase in conversion rate. When the load time of the website was reduced by five seconds this resulted in a 25% increase in page views.