Want Business to Boom? Learn How to Use Google+ to Your Advantage

Although they both sound similar and they are part of the same program, they are two different things. Google+ is a social networking site that is designed to make it easy for Google users to connect with other people, while Google+ Local is meant to help people discover or share places that are in their local area. The Local program has a 5-star rating system that also provides recommendations depending on your circles, location, your past reviews, and other things to help provide everyone with the most accurate information.

When thinking about Google+ you probably just think, "Oh, just another social media site, nothing special." But in reality, this is one of the most important social networking sites out there, especially if you are a business owner or part of a business that has a social media presence. Not only is Google the number one used search engine in the world, but they also offer the public an incredible amount of other programs and services. Having all of those profiles and services linked together can be very useful and not just because it saves time.

Google+ has many different things within it that can assist with website optimization to help raise rankings. An example would be Google Authorship, which is a tool that helps link the content we create to our Google+ profiles, which then verifies that the content is original and ours. It increases the overall authority which helps increase the rankings and even gives you a little profile picture in the SERPs.

What Part Does Google+ Play in Today's Social Media?
Google+ is highly regarded and is considered one of the more respected social networks. While it still has nowhere near as many people as Facebook, there are still a large amount of people that see how much they can benefit from Google+. Whether it is because they want to increase their overall visibility or because they want to see an extra boost in their content's rating, Google+ can easily assist and is becoming more and more popular every day.

Why Businesses Should Care About Google+, SEO, & Social Media
Businesses can really take advantage of Google+ because of the many benefits that come along with it. Like I briefly mentioned, Google+ provides an SEO boost if optimized correctly, but it can also assist with click through rates, and can even help get your business more noticed. Once you have your Google+ profile correctly set up, you should see some pretty big differences.

The fact that there is a profile picture next to your content in the SERPs will make it catch people's attention much easier. Not only that, but because Google is able to verify that your content is original, it will have more authority. You also have to account for the links that they allow you to attach to your profile and on top of that, you can even keyword optimize the profile.

All businesses need customers to thrive, and what better way to get customers than to get them to notice you? That is exactly why every business should be interested in getting very involved with social media marketing and SEO, because the more time and effort you put into them, the better the results you will eventually get.

Contact Website Optimization to learn more about Google+ and how you can create a presence on this site for your business.

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