Why A Website Security Certificate is Important

In this day and age of computer technology and internet dominating business, it is crucial for a website owner to invest in a security certificate, or SSL. The "Secure Sockets Layer" provides safe and secure internet communications along with protection from potential hackers. It is the holy grail of huge e-commerce websites and, in many ways, is the reason for their success. You will always be able to tell if a site has the SSL by checking the address bar of your favorite internet browser, and looking for the lock symbol along with "https" before the website name. Having a legitimate security certificate will also boost your site popularity with Google and increase the likelihood of achieving a high rank through website optimization.

What does the SSL Certificate Do?

The SSL does its job by first encrypting the "http" period on your website and then authenticating your hosting server to site visitors and potential consumers. It is a combination of personal data, information, and entrepreneurs cryptographically assigned to a personal key. Having the SSL certificate is critical to your success in e-commerce and gains much favor from Google and their search rank algorithms, which in turn gets your site a lot more attention from the use of website speed optimization.

What Exactly is an SSL Certificate?

The security certificate is a tiny file filled with data related to your hosting server, the security methods implemented, and a seal of certification which authenticates the SSL. The web browser uses this certificate in decoding details to create a safe, secure site connection.

How it is Used

First, the web browser securely connects to the desired website, otherwise known as "handshaking." Next, the browser dishes out a certain level of protection to the hosting server, according to the level of protection that the server wishes to use in accordance with the SSL. The browser then creates a safe and secure relationship with the server by generating an original code based around the private security key and then sends it directly to the server. The code is original and cannot be duplicated, which ensures the protection of the respective browser and server relationship. With this process, the browser and server are able to easily exchange information and essential information without fear of other systems and people receiving it.

It is Extremely Important!

By allowing website owners and guests to disclose important details and become better acquainted, the SSL truly does wonders for internet businesses and provides much more traffic and business than without it. The website security certificate is constantly aware of potential suspicious behavior and risks, and is vital to exchanging crucial information and details. It is the best online protection from internet hackers, and highly decreases the chances of dishonest behavior. Google realizes the huge importance of owning an SSL, and will get your site much needed attention by ranking it higher on search. An SSL also goes hand in hand with website optimization.

Website security certificates are the best way to have a successful website or e-commerce business. With a reliable SSL, it is now easier than ever to establish a professional, legitimate site with high standards and no potential for hacks or viruses, as well as gaining the favor from search engines.

Learn more about maximizing your success with a security certificate by contacting Website Optimization today.

Website Optimization
3134 SUNNYWOOD DR
ANN ARBOR, MI 48103
Phone: (877) 748-3678
Fax: (734) 661-1331
http://www.websiteoptimization.com/
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