3 Benefits of Proper Text Formatting for SEO

Understanding the importance of properly optimizing website content is critical to developing an effective SEO strategy that can generate more leads and increase conversions. While the quality of the content is essential to keeping readers engaged, showcasing professionalism, and ranking higher within search engine result pages, the formatting is an important part of the publication process that makes your content more readable. Check out the benefits of proper text formatting below.

Makes Content Easier to Read and Understand
When a visitor accesses a page of your website, he expects to find information that is relevant to his query and, at the same time, is easy to read and understand. By formatting the text using subheadings, bullet points, and bolded/italicized keywords, you will be able to make your content easier to read and scan, meaning that visitors will be able to quickly find the information they need without having to read everything. In addition, proper formatting makes content look aesthetically appealing, which is a definite plus when it comes to the average time visitors spend on your website.

Makes Optimization More Efficient
Creating keyword-optimized content is important for search engines to index your website and automatically display it when internet users search the web using similar terms. Getting a good position within search engine result pages, however, can be difficult considering the competition, which is probably using the same keywords in order to optimize their websites as well. By bolding or italicizing keywords throughout your articles, you will make it easier for search engines to index them, which will bring you more exposure, increased visibility, and a lot more visitors. This, in turn, will cause your website to gradually rank higher, therefore making you appear trustworthy in the eyes of potential customers.

Increases Average Read Time
As we have mentioned already, visitors who access pages of your website expect to find the information they need in a scannable, gradually-unfolding manner that helps them better understand it. However, when the content is not properly structured and lacks specific formatting attributes – such as subheadings, bulleted lists, or bold/italic texts – visitors will find it difficult to read and may opt to leave your website and look for the information they need elsewhere.

According to GoBloggingTips.com, you should think about “text-formatting tags as speed-breakers,” without which visitors would slip away from your website. As such, when you highlight keywords or subheadings using bold, italic, or underline attributes, visitors slow down their reading speed when they come across them, which increases average read time exponentially.

At the same time, your readers will feel more confident in the information you provided and become more familiar with your brand – and choose to buy your products or services instead of your competitors’. Needless to say, this will increase revenue, giving you many other profit opportunities as well.

For expert help with eye-catching formatting, contact Website Optimization today.

Website Optimization
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