Here are some of the techniques used in conversion rate optimization that can be of serious benefit to your dental website marketing strategy:
Technique #1: Persuasive Copywriting
With traffic getting progressively harder to generate it is absolutely critical that you squeeze every possible conversion out of all your visitors. A key part of being successful with this is by using persuasive copywriting techniques that emphasize the full benefits of your dental practice to the reader and creates a sense of urgency that gets them to fill in their details or call your office today. Effective copywriting is not seen in most dental marketing and so, if you can use it, you will be ahead of your rivals. Aim to use techniques such as AIDA, social proof, lists of benefits, and answers to common objections to skyrocket your response.
Technique #2: Easier Dental Marketing Navigation
One of the easiest areas to optimize for your dental practice's website is the on-site navigation. In a nutshell, there are some links and visitor paths which you would prefer your visitors to take as it is more likely to result in a sale or a form being filled in. By running split-tests that determine how changes in navigation affect conversions you can, over time, end up with a website that is far more effective at turning visitors into paying customers.
Technique #3:
Identification of Target Market for Dental Marketing
To generate the maximum number of paying customers for your dental practice it is vital that you thoroughly identify your target market. This involves running customer surveys, analyzing existing business statistics and taking advantage of demographic analysis. By identifying your target market you can eliminate wasteful marketing to demographic groups that don't spend much money on their teeth (for example, males between ages 18-25) and concentrate it on groups that spend a lot (such as, baby boomers).
To generate the maximum number of paying customers for your dental practice it is vital that you thoroughly identify your target market. This involves running customer surveys, analyzing existing business statistics and taking advantage of demographic analysis. By identifying your target market you can eliminate wasteful marketing to demographic groups that don't spend much money on their teeth (for example, males between ages 18-25) and concentrate it on groups that spend a lot (such as, baby boomers).
Technique #4:
Advanced Multivariate Testing and Heat Maps
A couple of key testing tactics for dental marketing firms to use are multivariate testing and heat maps. These are advanced techniques which, if used correctly, can massively increase conversion rates for every key metric on your dental practice's website (sign-ups, calls, sales, etc.) In today's cripplingly competitive environment these two tactics can add significantly to your bottom line.
A couple of key testing tactics for dental marketing firms to use are multivariate testing and heat maps. These are advanced techniques which, if used correctly, can massively increase conversion rates for every key metric on your dental practice's website (sign-ups, calls, sales, etc.) In today's cripplingly competitive environment these two tactics can add significantly to your bottom line.
Technique #5: Web Content Planning
Regularly producing excellent, informative content for your target audience that establishes trust and builds a connection with your audience is extremely worthwhile. Doing this effectively requires having a web content planning strategy in place to optimize your rankings for the correct keywords to gain more traffic (for instance, cosmetic dentistry, holistic dentistry, dental implants, and so on). It also requires doing so on a regular pre-planned basis to build expectancy and consistency with your readers and customers. This will not only generate more traffic but will also boost conversion rates as people buy more from those they trust and also buy more from websites they regularly visit.
Conversion Rate Optimization Is a Mandatory Part of Dental Marketing
It's no longer enough to just focus (as most dental practices do) on increasing traffic and rankings. This inevitably has a diminishing rate of returns. According to Moz.com, even a single test can yield results of 60%, 90% and even 200% improvements. Can you really afford not to be applying this to your dental practice?
Learn more about professional
internet dental marketing services. Contact Website Optimization
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Website Optimization
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