Solid Dental Website Optimization Includes Both Sticky and Static Content

More and more dental professionals are coming to realize the tremendous importance of a good dental website marketing campaign. The truth is, the better and more appealing your website is, the stronger your presence will be online and the more clients you are likely to get. Most dentists have a website and a blog updated on a regular basis, but they neglect the “About Us,” “Contact Us” or “Our Services” pages, thinking that they are not so important. However, according to Google, these static content pages are extremely important for both ranking high in search results and providing a good value to the final customer. A professionally created and optimized dental website needs to have both static and sticky content.

Improve Your Website and Conversion Rates with Website Speed Analysis

By optimizing the speed of your website you will enable visitors to easily access your website and be able to view what they want, get services that are offered on your website, or purchase goods from your website without problems in load time.

A faster website results in the improvement of a visitor’s experience and this leads to increased return visits and users adopting your website. A good example is the speed optimization done on the website Shopzilla. The speed of the website was optimized resulting in a reduction in page load time from seven seconds to two seconds and this led to a 7% to 12% increase in conversion rate. When the load time of the website was reduced by five seconds this resulted in a 25% increase in page views.

The Important Role of Site Speed in the Success of Your Website

Websites are getting increasingly complex and are competing with each other to provide better content and user experience to visitors. A lot of this content consists of bulky, high-quality multimedia that can drastically reduce website speed. Website speed optimization services are essential if you want your website to provide a good overall user experience. A sluggish website can turn off visitors, which will in turn adversely affect your sales.

From Drupal to Joomla: Analyzing CMS Performance Analysis

A Content Management System (CMS) is a user-friendly platform that enables anyone to control and manage websites without the need of technical knowledge. The three most popular CMS platforms to date are Wordpress, Drupal and Joomla. Although Wordpress is the most popular CMS for blogging, for complex websites that require more advanced features such as photo galleries, shopping carts and directories, Drupal and Joomla are proven to be much more efficient and equally user-friendly.

Boost Your Dental Website Conversion Rate in 5 Steps

You spent time testing and tweaking your landing page to get the highest possible conversion rate. You inspect your site, and you think everything is in its right place. But when you checked your conversion tracking records, you realized your site is not converting well enough. As if that's not bad enough, your competition is this close to snagging your leads.

Don't worry. There's still time to improve your dental website's conversion rate. Incorporating conversion rate optimization (CMO) principles and following good dental website marketing practices, you'll achieve your conversion goals for sure.

Good Web Design and Strong SEO Will Boost Website Conversion Rates

Many online businesses assume that they their consumers are a few clicks away, but simply reaching the target audience is no longer enough. While online marketers can take the necessary steps to boost search engine rankings, there are various aspects of a web design that can distract website visitors easily, causing them to disregard your site and move on to the next one. So, what can online retail marketers do to reduce the likelihood of prospective customers leaving their site? Simply work on your website’s conversion optimization. 

Enhance Your Dental Website Marketing with Natural Search Engine Optimization

A few years ago, you may have passed off link buying, link farming, and keyword stuffing as effective search engine optimization methods. However, times have changed, especially when Google released the Panda and Penguin updates. This made the search engine smarter than it was before to the extent that it can differentiate good content from bad. It can even determine if you're doing aggressive SEO instead of natural SEO, which has led to thousands of websites being removed from the search engine results or significantly lowered in their search engine rankings.