Understanding Google Algorithm Changes

Ever notice how you often have to go back and make changes to your blog or website each time Google adds a new algorithm or makes changes to an existing logarithm? Some of the most significant changes that have been made since 2008 had an effected not only on individual websites, but how businesses market themselves on the web. Many of the changes Google makes to its each algorithm every year are designed to hinder fraud websites and cheaters from getting to the top of search results by abusing the system. Conceptually, it is very important to understand the changes and how they would impact your business or website.

Mobile Optimized Websites: The Trend of the 21st Century

When it comes to building trust among potential customers and transforming your brand into a highly successful company that will take your niche by storm, search engine optimization goes hand-in-hand with mobile optimization and social media optimization. These three are the most important aspects of a complete website optimization process. 

Is Social Media the SEO/CRO Steroid We’ve All Been Waiting For?

Social media has revolutionized the World Wide Web and today, everything else from search engine optimization, conversion rate optimization to website optimization seems to be revolving around it. Being such an integral part of your online visibility and exposure, it makes sense that you should start leveraging on this powerful tool to drive high quality traffic to your site. 

Professional Website Graphics Optimization Techniques

Optimizing graphics for the web is a vital part of web development and maintenance, but also something often overlooked by webmasters. The time your page takes to load is something you ought to obviously worry about. This is because failure to properly optimize your website will make it take too long to load. This might eventually affect its position on the search engines or refuse visitors from visiting your site. In fact, it doesn’t matter if the layout is nice and beautiful if it doesn’t function properly. Website graphics can be pretty heavy, so optimizing graphics is certainly an issue that you should keep your eye on. There are several image editing and manipulation applications, tools, and programs that can be used for website optimization.

The Importance of Optimizing Your Mobile Website

The internet has arguably been the most revolutionary platform that has brought people together from all corners of the world. Today, we can say that the world is truly becoming a global village. The degree of connectivity is intensifying and people can interact on a real time basis. Traditionally, the internet has been accessed through PCs and laptops. However, the landscape is changing and mobile devices such as tablets, mobile phones and iPads. With this change in access, there lies a huge potential in using these interfaces to grow your following and sales.

Impact of Mobile Optimization on Google Search Rankings

Google relies on a multitude of factors to determine search engine results. Typically, these factors are related to on-page content (such as site URL, the text, headers and titles, etc.) or on metrics that determine the authenticity of the website in question (quality and number of inbound links, age of domain). However, in 2010, Google started using one more factor to compute search results – the speed with which users can view the content. And with the growth of the number of mobile devices being used to access the internet, Google also wants its users to experience the full richness of the web by rewarding websites with fast, mobile-friendly designs.

How Conversion Rate Optimization Reduces “Bailout Rate”

The most profitable form of website optimization is conversion rate optimization (CRO). CRO is the continuous process of modifying your website and landing pages to produce more conversions from the traffic you receive. More leads, opt-ins and sales are examples of the kind of conversions that CRO produces. In fact, this kind of optimization is the easiest and fastest way to increase sales without using more funds to increase website traffic.