Want Business to Boom? Learn How to Use Google+ to Your Advantage

Although they both sound similar and they are part of the same program, they are two different things. Google+ is a social networking site that is designed to make it easy for Google users to connect with other people, while Google+ Local is meant to help people discover or share places that are in their local area. The Local program has a 5-star rating system that also provides recommendations depending on your circles, location, your past reviews, and other things to help provide everyone with the most accurate information.

Don't Settle at the Bottom – Get Those Rankings Higher

Search engine optimization is much more than doing a few technical changes on your website to get a higher ranking. It requires time and dedication to start seeing the results that will help make your site a success. It doesn't just happen overnight, so patience is a very helpful trait to have when dealing with a full optimization campaign. Either way, it is important to know as many useful techniques as possible so that we can implement in our strategies and master them as fast as possible. So, let's go ahead and take a look at 5 ways to help improve your rankings within search engines.

How to Optimize Your Website for Mobile Viewers

A mobile-optimized website is now an absolute necessity. Business owners can no longer afford to view website optimization for mobile users as a luxury. Currently, over 50% of adults in the U.S. surf the web with mobile devices such as tablets and smartphones. But unfortunately, many existing business websites are not yet mobile-optimized. This is because business owners have not realized the impact that a mobile-optimized site has on successful search engine optimization.

4 Web Optimization Trends Every Entrepreneur Should Know

If your business relies on a strong online presence to draw customers, then you already know that you need to pay attention to your site’s search engine optimization. The SEO landscape is changing rapidly, with search engines taking a hard-line approach. Google, for instance, has penalized many websites for using bad design, poor quality content, and employing shady link-building techniques, to mention but a few. According to Forrester Research, SEO is a critical source of targeted traffic for online entrepreneurs, and strategies that have worked for your business in the past may no longer yield any meaningful results. 

  

Today, effective website optimization strategies have to incorporate multiple elements, including mobile optimization, brand building, and social media integration. The following are some recent SEO trends to help you adapt your digital marketing campaign to address these realities.

Understanding Google Algorithm Changes

Ever notice how you often have to go back and make changes to your blog or website each time Google adds a new algorithm or makes changes to an existing logarithm? Some of the most significant changes that have been made since 2008 had an effected not only on individual websites, but how businesses market themselves on the web. Many of the changes Google makes to its each algorithm every year are designed to hinder fraud websites and cheaters from getting to the top of search results by abusing the system. Conceptually, it is very important to understand the changes and how they would impact your business or website.

Mobile Optimized Websites: The Trend of the 21st Century

When it comes to building trust among potential customers and transforming your brand into a highly successful company that will take your niche by storm, search engine optimization goes hand-in-hand with mobile optimization and social media optimization. These three are the most important aspects of a complete website optimization process. 

Is Social Media the SEO/CRO Steroid We’ve All Been Waiting For?

Social media has revolutionized the World Wide Web and today, everything else from search engine optimization, conversion rate optimization to website optimization seems to be revolving around it. Being such an integral part of your online visibility and exposure, it makes sense that you should start leveraging on this powerful tool to drive high quality traffic to your site.